
marketing staff
2 days ago
Key Responsibilities:
Market Research & Strategy Development: Conduct market research to identify customer trends, competitors, and new opportunities in the glass and aluminum industry. Develop comprehensive marketing strategies to target potential customers, including both B2B and B2C segments.
Digital Marketing: Manage and implement digital marketing campaigns, including social media marketing (Facebook, Instagram, LinkedIn), email marketing, and online ads (Google Ads, etc.). Monitor and optimize digital campaigns for maximum performance.
Content Creation: Create compelling content for marketing materials, including blog posts, website content, social media posts, email newsletters, product catalogs, and promotional materials.
Brand Awareness: Develop and implement strategies to increase brand visibility and awareness through both online and offline channels, including partnerships, sponsorships, and events.
Sales Support: Work closely with the sales team to ensure marketing efforts align with sales goals and objectives. Provide support for sales campaigns by creating targeted marketing materials and lead-generation strategies.
Event Planning: Plan and coordinate promotional events, trade shows, and product launches to generate interest and drive customer engagement.
Collaboration: Work collaboratively with internal teams (sales, customer service, and design) to ensure a consistent and unified approach to marketing and branding efforts.
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