Sr. Art Director

Role Overview:

The Senior Art Director (Sr. AD) will serve as the creative lead for a series visually-led, short-burst campaigns for an up-market property developer.

They will be responsible for developing creative concepts, assisting in on-set art direction with our photography & videography partners during shoots, and overseeing all creative outputs through post-production.

The Sr. AD will ensure that every asset — from campaign key visuals to short-form videos and social adaptations — communicates the brand's refined aesthetic, lifestyle positioning, and attention to detail.

Key Responsibilities

1. Conceptualization & Visual Direction

• Lead the concept ideation and development of visually-driven campaign concepts aligned with client briefs.
• Present up to two creative concept options per round, with mood boards, inspiration, and visual rationale.
• Translate marketing objectives into compelling visual stories that highlight the properties' architecture, lifestyle, and environment.
• Collaborate closely with the Copywriter to ensure visuals and taglines work cohesively to deliver key messages and CTAs.

2. Creative Production Leadership

• Act as the on-set creative lead during photo and video shoots (up to 10 shoot days over the course of the contract).
• Work hand-in-hand with production partners to ensure creative intent is achieved across every shot.
• Influence the visual composition, lighting, framing, and styling to reflect the brand's aspirational tone and design sensibilities.
• Approve setups, hero shots, and compositions on set to ensure they align with campaign concepts.
• Coordinate with production and vendor partners to maintain efficiency and creative alignment throughout the shoot.

3. Post-Production Oversight & QC

• Oversee retouching, color grading, editing, and motion graphics integration during post-production.
• Work closely with the Senior Graphic Designer and Senior Motion Graphic Designer to adapt and enhance campaign materials for social use.
• Review all creative deliverables — including video edits, stills, and social content — to ensure they meet quality, brand, and technical standards.
• Approve all final creative outputs before delivery.

4. Social Asset Direction

• Oversee the adaptation of campaign materials into social assets (up to 8 posts per month).
• Guide the design team in integrating copy, motion elements, and branding across static and video formats.
• Ensure visual consistency and refinement across all platforms and deliverables.

5. Collaboration & Team Leadership

• Collaborate with the Associate Creative Director, Account Management, and Production Teams throughout all phases of the project.
• Provide creative direction, mentorship, and feedback to the Sr. Graphic Designer and Sr. Motion Graphic Designer.
  

Qualifications & Experience

• 7–10 years of experience in art direction, creative production, or visual communication, preferably in advertising or property/luxury/lifestyle sectors.
• Proven ability to lead visually sophisticated campaigns, from concept to final delivery.
• Hands-on experience in photo and video production, including on-set art direction.
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere).
• Deep understanding of visual composition, color theory, and spatial design.
• Excellent communication and presentation skills.
• Highly organized and detail-oriented, with the ability to manage multiple deliverables under tight timelines.
  

Key Attributes

• Visually refined, with an eye for detail and design precision.
• Calm, confident, and collaborative in high-pressure environments.
• Passionate about photography, architecture, and design.
• Strong sense of ownership and accountability for creative output.
• Balances artistic vision with practical production considerations.