Brand Research Specialist

7 days ago

Taguig, National Capital Region, Philippines DigiPlus Interactive Corp. Full time ₱1,200,000 - ₱2,400,000 per year

About DigiPlus Interactive Corp.

DigiPlus Interactive Corp. pioneered digital entertainment in the Philippines. It introduced leading platforms BingoPlus and ArenaPlus, widely known for their engaging experiences in interactive gaming and sports entertainment. DigiPlus also operates GameZone, with more to come. For more information, visit:

Role Overview

We are seeking a detail-oriented and analytical Brand Research Specialist to join our Branding Department. This role will focus on conducting brand health surveys, evaluating both short-term and long-term campaigns, and gathering insights across multiple media channels. The ideal candidate will not only collect and analyze data but also provide actionable recommendations to strengthen brand equity and optimize campaign performance from a branding perspective.

Key Responsibilities

Brand Health Monitoring

  • Design, execute, and analyze surveys to measure brand awareness, perception,
  • favorability, and overall health.
  • Track shifts in consumer sentiment and brand positioning over time.

Campaign Effectiveness Research

  • Assess the performance of short-term and long-term branding campaigns.
  • Develop and maintain campaign scorecards with clear KPIs.

Media & Data Collation

  • Collect, organize, and interpret data from various media channels (digital, social, OOH, TV, radio, print, etc.).
  • Consolidate cross-platform data into comprehensive reports and dashboards.

Insight & Strategy Development

  • Translate research findings into actionable insights.
  • Provide strategic recommendations for campaign optimization, creative improvements, and brand growth opportunities.
  • Support branding team in decision-making with data-backed perspectives.

Collaboration

  • Able to effectively communicate and align with management's direction, and draft well-structured survey proposals.
  • Work closely with branding, marketing, and communications teams to align research with brand goals.
  • Partner with external research agencies (if applicable) to validate methodologies and insights.

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, Statistics, or related field.
  • 2 – 4 years of experience in brand research, consumer insights, or marketing analytics.
  • Strong skills in survey design, data analysis, and reporting.
  • Familiarity with tools such as Nielsen, Kantar, Google Analytics, or equivalent research platforms.
  • Proficiency in Excel/Google Sheets and research/data analytics tools
  • Excellent communication and presentation skills to deliver insights clearly to stakeholders.
  • Critical thinker with the ability to connect data to actionable brand strategies.

Key Competencies

  • Analytical mindset with attention to detail.
  • Strong understanding of brand building and campaign evaluation.
  • Ability to synthesize complex data into clear, actionable insights.
  • Collaborative and proactive, with a passion for branding and user research.

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