Assistant Marketing Manager
1 week ago
About Unilever International
An alternative but complimentary route to market, servicing white space opportunities not served by local operating countries. This is amongst Unilever's fastest growing global business unit with 8 hubs (Singapore, US, UK, Korea, India, Dubai, France, and the Netherlands) with a diverse range of products, with expertise in utilizing distributors to reach consumers in over 75 countries.
We treat the business as our own (like any founder would) with a purpose of – Serving the Underserved.
We introduce Unilever's brands into geographies like Africa, Pacific Islands, Mongolia where there is no Unilever operating company and spearhead launches of iconic household brands like Dove, Vaseline, Ponds, Clear, TRESemme into big markets like U.S, Europe, Korea and SEA where there are complimentary portfolio opportunities.
We craft new formats across segments such as lip care, face care, body care and hair care to cater to trending consumer needs.
We set-up new channels such as Hospitality and Airlines, D2C, NGOs to reach new consumer segments.
In summary we consider ourselves the start-up arm of Unilever.
Job Purpose:
The Global Assistant Brand Manager will play a key and strategic role achieving our ambition of doubling our business by scaling our Face Care & Brand Scalers business (Simple, Pond's, Glow & Lovely, St. Ives, Suave etc.) by spearheading disruptive claim driven innovation, crafting purposeful communication, and driving impactful business results while keeping the teams true to the strategy of the business.
Key Responsibilities:
Unilever International (UI)is also now one of the top business units for Global Beauty and Wellbeing hence the growth of this category is of strategic importance for UI and UL. The role is responsible for the following beauty brands – Simple, Pond's, Glow & Lovely, St. Ives, Suave
• Craft purposeful social first communication for our 'brands across global markets - Deep consumer empathy and inquisitiveness
• Develop impactful innovations that led by claims supported by science - Ability to challenge the status quo and ask "why not"?
• Create desirability by owning every part of the mix - Typical year may involve landing between +20 innovations in market across countries
• Drive business results by implementing a Beauty driven financial growth model - Willingness to engage in robust discussions on strategy and air your own point of view.
• Be the face of UI's Face Care business with the BG/BU/UI with C level, Brand Leads, and Internal UI teams - Confidently work with senior stakeholders without losing one's point of view.
• Collaborate and win with the wider UI Beauty & Wellbeing team
Experiences & Qualifications:
WHAT YOU WILL NEED TO SUCCEED:
- At least 1 year experience in Brand Development/ Brand Building
- Experience in running projects independently
- Experience in working with a global or regional team is preferred
- Dream Big: Think beyond conventional marketing tactics. Create innovation and campaigns that inspire, provoke thought, and resonate with our audience. Be a founder
- Storytelling: Craft compelling narratives that captivate our consumers and connect with them on a personal level.
- Visual Mastery: Collaborate with our agencies to bring your ideas to life visually, ensuring a consistent brand message across all our communication channels.
- Take decisive decisions: Stay ahead of marketing trends, conduct market research, and analyze data to make data-driven decisions fast.
- Cross-functional Collaboration: Work closely with teams across geographies to deliver business goals that stand out of the crowd.
- Innovation: Not afraid to push boundaries and explore new technologies and marketing channels
WORKING CLOSELY WITH:
• Head of UI Beauty & Wellbeing and dCommerce
• Global Category Manager - Face Care & Brand Scalers (LM based in SG)
• Beauty & Wellbeing BG teams across brands and categories
• UI teams across markets – Sales and Marketing
• UI Research & Development Teams
• UI Procurement Teams
• UI SC
• UI Finance
Unilever embraces diversity and encourages applicates from all walks of life This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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