Sourcing Digital Channel
3 hours ago
The Lead will be responsible in managing campaigns, producing engaging content, and strategizing effective marketing communications activities which would help the Talent Acquisition team reach its target audience. He/She will work with the sourcing, operations, human resource, and marketing team in crafting content which would help deliver the needed human capital leads of the organization. He/She will analyze data, work with creative teams to optimize marketing materials and ensure that all collaterals are aligned with the overall Cognizant brand.
Job Requirements
- Knowledgeable in handling the ins and outs of Online Hiring Platforms
- Proficient with MS office suite, especially MS Word, PowerPoint, and Excel. And a good understanding of digital marketing tools in conjunction with a flair for storytelling and branding.
- With hands-on marketing experience, ability to manage multiple programs/ campaigns under tight deadlines and maintain attention to detail.
- Outstanding written and oral communications, a generous aptitude to learn the organization's pattern of communication and our client's motivation.
- High level of networking, team building and stakeholder management skills with a proven ability to manage complex processes and/or projects at a, area/ global level.
- Manage resources involved in program/ campaign delivery (internal agency, third-party vendors, etc.) to achieve desired results.
- Knowledge of region/market trends, issues and competitive intelligence impacting BPO Job market.
- Writing and editing, creating content for marketing collaterals.
- Storytelling and developing compelling value propositions.
- Proven experience of customization of content to meet the needs of the relevant channel, market and audience.
- Experience in account marketing and project management skills will be an added advantage.
- Candidates with prior experience in managing TA marketing initiatives and employer branding, and experience working in an advertising agency will be prioritized.
Duties And Responsibilities
- This individual will help the talent acquisition team bring external and/or internal TA marketing programs to life.
- Work as a consultant for stakeholders to plan content requirements for various marketing activities by engaging with them to identify their objectives, strategies, priorities, target audiences, differentiators, and other aspects.
- Develop and project manage internal and external TA marketing initiatives (e.g. social media campaigns, events, public relations, advertising, etc.)
- Collaborate with sourcing leads to understand key issues and solutions, and develop go-to-TA marketing campaigns.
- Support TA marketing campaigns for markets priorities including working with the account owners to drive talent pipeline and to build future talent pool.
- Enable the Talent Acquisition team to develop their own TA collateral, by providing them brand-aligned toolkits and templates.
- Create and manage TA collaterals and toolkit development from scratch, including conducting kick-off calls with the TA team and other stakeholders.
- Develop robust project plans around TA marketing initiatives per account profile with stakeholders to obtain buy-in and maintain project plan with defined timelines and next steps.
- Develop and create industry leading and innovative TA marketing solutions.
- Analyze the impact of the TA marketing initiatives on the talent pipeline.
- Manage multiple campaigns/programs under tight deadlines and maintain attention to detail.
- Continuously evolve on tools and new technology for effective Digital Communication across all channels
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