Account Manager
6 hours ago
Job Title: Account Manager
Role Purpose
The Account Manager (AM) serves as the day-to-day contact between clients and the agency. The AM ensures the campaigns are executed seamlessly across ATL, BTL, and Digital channels while maintaining client satisfaction, project profitability, and internal alignment.
This role requires a balance project management, client servicing, and cross functional collaboration to deliver campaigns that meet client objectives and uphold the agencys creative standards.
Key Responsibilities
Client Relationship Management
Serves as the the primary daily contact for assigned clients
- Build and maintain strong relationships with brand managers and marketing teams
- Understand client needs and translate them into actionable briefs for the agency
Ensure client expectations are managed effectively and deliverables meet agreed standards
Campaign and Project Execution
Manage day-to-day execution of ATL, BTL, and Digital campaigns
- Write and deliver clear and concise briefs to Creative, Digital, Strategy and Production teams
- Monitor timelines, deliverables, and budgets; escalates risks when needed
- Work with project/traffic managers to keep campaigns on track.
Ensures seamless integration across all touchpoints - from TV, radio, print, OOH to activations, events and digital platforms
Financial Management
Prepare cost estimates and ensures approvals are obtained
- Monitor project profitablity in coordination with Finance
- Track billing and collections for assigned projects
Support the Senior Account Manager/Director in revenue forecasting
Collaboration with Internal Teams
Partner with Creative and Strategy to deliver impactful solutions
- Work with Digital teams to ensure campaigns leverage performance and platform best practices
- Coordinate with Production/Procurement for BTL activations and third-party vendor requirements
Collaborate with Finance to ensure timely billing and accurate reporting
Reporting & Insights
Deliver regular status reports to clients and internal leadership
- Track KPIs and campaign results, providing insights and recommendations for optimization
Support quaarterly business reviews with data, case studies, and success metrics
Team Support and Development
Mentor Account Executives and support their growth
- Collaborate with peers to share best practices in client servicing
Provide feedback upward on account challenges and opportunities
Minimum Qualifications: Bachelor's degree in Marketing, Advertising, Business, or Communications
- 3-5 years of account servicing experience in an advertising or creative agency
- Solid understanding of ATL (TV, radio, OOH, print), BTL (events, activations, promos), and Digital marketing
- Strong communication, interpersonal, and presentation skills
- Proficiency in project management tools (Asana, Trello, Workamjig, or similar
- Basic knowledge of media and digital performance metrics is a plus
Redbin Philippines is a full service creative agency that provides strategic solutions for brands, following a "Problem In, Solution Out" (PISO) philosophy. As an award winning firm, we specializes in creating innovative and results-driven campaigns by building stronger connections between brands and consumers across various platforms like ATL, BTL, and Digital media. The agency works with clients to solve their business challenges and achieve success through strategic and creative approaches.
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