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Marketing Manager

2 weeks ago

Paranaque City, Calabarzon, Philippines Goldreck & Pasahol Consultancy Inc. Full time $104,000 - $130,878 per year

RESPONSIBLITIES

· Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels

· Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets

· Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support

· Partnering with product development and buying teams to estimate product/service demand

· Brainstorming advertising ideas with senior management

· Evaluating and optimizing marketing and pricing strategies.

· Analyzing market trends and preparing forecasts.

· Generating new business leads.

· Increasing brand awareness and market share.

· Coordinating marketing strategies with the sales, financial, public relations, and production departments.

· Developing and managing the marketing department's budget.

· Overseeing branding, advertising, and promotional campaigns.

· Managing the marketing department's staff.

· Preparing and presenting quarterly and annual reports to senior management.

· Promoting our brand at trade shows and major industry-related events.

· Keeping informed of marketing strategies and trends.

· Performs other duties that may be assigned from time to time.

QUALIFICATION

  • Bachelor's degree in marketing or a related field
  • With proven experience in digital marketing
  • Experience in a management or leadership role, such as overseeing a team of marketing personnel, is frequently required.
  • Strong organizational and project management skills are needed to plan, execute, and monitor marketing campaigns