Junior Lead, Salesforce Marketing Cloud

2 weeks ago


Pasig, National Capital Region, Philippines RCBC Bankard Services Corporation Full time

Job Purpose

  • Builds and manages automated customer journeys and campaigns –using Salesforce Marketing Cloud tools such as Email Studio, Web Studio (Cloudpages), and Journey Builder – to drive card activation, usage, and loyalty
  • Writes, designs and deploys engaging email campaigns, ensuring alignment with brand tone visuals, and objectives
  • Generates performance reports and provide actionable insights to improve campaign effectiveness
  • Ensures adherence to automation and campaign best practices including email formatting, A/B testing, Einstein features, hygiene, compliance, and deliverability

Job Requirements

  • Bachelor's degree in Marketing, Communications, Data Analytics, or a related field.
  • Hands-on experience in Salesforce Marketing Cloud and similar platforms
  • Experience in campaign automation, segmentation, performance analysis, and CRM-based marketing
  • Exposure to customer lifecycle marketing and digital user journeys is a plus
  • Proficiency in Salesforce Marketing Cloud
  • Familiarity with HTML/CSS for email formatting and Cloudpage customization
  • Experience in using Data Extensions, audience segmentation, and personalization
  • Basic knowledge in SQL and AMPscript is an advantage


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