Junior Lead, Salesforce Marketing Cloud
6 days ago
Job Purpose
- Builds and manages automated customer journeys and campaigns –using Salesforce Marketing Cloud tools such as Email Studio, Web Studio (Cloudpages), and Journey Builder – to drive card activation, usage, and loyalty
- Writes, designs and deploys engaging email campaigns, ensuring alignment with brand tone visuals, and objectives
- Generates performance reports and provide actionable insights to improve campaign effectiveness
- Ensures adherence to automation and campaign best practices including email formatting, A/B testing, Einstein features, hygiene, compliance, and deliverability
Job Requirements
- Bachelor's degree in Marketing, Communications, Data Analytics, or a related field.
- Hands-on experience in Salesforce Marketing Cloud and similar platforms
- Experience in campaign automation, segmentation, performance analysis, and CRM-based marketing
- Exposure to customer lifecycle marketing and digital user journeys is a plus
- Proficiency in Salesforce Marketing Cloud
- Familiarity with HTML/CSS for email formatting and Cloudpage customization
- Experience in using Data Extensions, audience segmentation, and personalization
- Basic knowledge in SQL and AMPscript is an advantage
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