Global Operations Marketing Manager(WFH)

Founded in November 2019, EmpowerU, Inc. has rapidly evolved from its origins within a leading global brand's tele-service support group to become a standalone entity renowned for its exceptional service delivery. Our organization is driven by a culture that emphasizes resilience, excellence, and a strong sense of community. We prioritize the well-being and professional development of our team members, treating each one as a valued internal client. This approach ensures excellence in service delivery and fosters meaningful relationships with all stakeholders.

Core Values:

EmpowerU, Inc. is anchored in four fundamental values, known as the 4Cs: Care, Communication, Camaraderie, and Commitment. These principles guide our interactions with clients and among team members, ensuring a cohesive and supportive work environment.

Care: Our dedication to exceeding client and stakeholder expectations is paramount.

Communication: We maintain transparent and continuous communication to provide exceptional support.

Camaraderie: We foster a culture of inclusivity and unity, making our workplace feel like a second home.

Commitment: Our unwavering pursuit of excellence defines our approach to every task.

Role Overview

We are seeking a detail-oriented and highly organized Global Marketing Operations Manager to ensure smooth delivery of direct response marketing campaigns across multiple regions. This role focuses on marketing operations, campaign execution, and data reporting—turning strategy set by senior leadership into results.

You'll be responsible for coordinating teams, suppliers, and integrations, managing campaign workflows, and ensuring accurate performance tracking. Proficiency in Go High Level (GHL) as a campaign and nurture sequence management tool is essential—this role requires someone who can build, maintain, and optimize automated workflows to support global event and sales campaigns.

Key Responsibilities

1. Campaign Execution & Operations

• Implement and manage marketing campaigns for live seminars and virtual events.
• Build and manage campaigns, funnels, nurture sequences, and automation inside Go High Level.
• Set up and monitor workflows, triggers, and automated communications (email, SMS, WhatsApp).
• Ensure campaigns are delivered on time with all assets (ads, creatives, videos, copy) in place.
• Oversee campaign set-up and scheduling across multiple platforms.

2. Data Reporting & Performance Tracking

• Extract, validate, and maintain daily reports on event registrations, attendance, and sales.
• Monitor campaign KPIs, conversion rates, and ROI, ensuring accurate data.
• Produce dashboards and reports for leadership to support decision-making.
• Maintain database integrity across Salesforce and GHL (deduplication, updates, clean-up).

3. Team, Supplier & Systems Coordination

• Act as the operational link between marketing, sales, suppliers (ad buyers, designers, videographers, speakers), and integrations specialists.
• Coordinate schedules, deadlines, and deliverables across multiple time zones.
• Support copywriting and content preparation by managing workflows and reviews.
• Oversee and troubleshoot system integrations (e.g., GHL Salesforce, payment platforms, webinar tools, Zapier/automation workflows) to ensure seamless campaign execution.

4. Event & Communication Support

• Track attendance and sales for all events, maintaining accurate records.
• Coordinate event-related communications, including registrant reminders and follow-ups.
• Manage broadcast scheduling and waitlists directly within GHL.
• Prepare internal and external communications aligned with campaign requirements.

5. Social Media & Online Reputation

• Manage posting schedules and ensure social content is on-brand and consistent.
• Monitor reviews and online reputation across Trustpilot, Google Reviews, and other platforms.
• Track engagement and prepare performance summaries for leadership.

6. Ad-Hoc Projects & Continuous Improvement

• Support system enhancements, report automation, and process improvements.
• Assist with additional marketing operations projects as required.
• Identify workflow gaps and recommend solutions for smoother execution.

Key Requirements

• Minimum 5 years of proven experience in a senior marketing role, ideally in a global, matrixed environment
• Strong background in sales marketing, with demonstrated success supporting sales teams and driving revenue
• Proven experience in direct response marketing, preferably in event-based marketing (seminars, conferences, webinars).
• Strong Go High Level and Salesforce skills.
• Demonstrated success in filling live in-person events and virtual webinars.
• Excellent copywriting and copy-editing skills (or proven experience managing copywriters).
• Strong organisational skills with experience managing multiple projects and deadlines.
• Ability to work collaboratively with ad buyers, creatives, sales teams, and external agencies.
• Data-driven mindset—comfortable with metrics, KPIs, and ROI reporting.
• Exceptional communication and stakeholder management skills.
• High attention to detail and ability to work in a fast-paced environment.
• Strategic thinker with hands-on ability to execute and pivot fast
• Experience in fast-paced industries (FinTech, SaaS, Startups a plus)
• Passion for innovation, data-driven decision making, and continuous learning
• Willingness to work across various shift patterns, including nights, weekends, and public holidays to support global client demands.
• Thrives in high-pressure environments, adapts quickly, and performs at peak levels under tight deadlines
• Reliable internet connection (minimum 20 Mbps) and a backup internet provider are required.
• Work-from-home setup with a quiet, professional environment.
• Preferably residing within Metro Manila for logistical convenience and potential in-person engagements if needed.