business development and marketing strategist

1 day ago

Quezon City, National Capital Region, Philippines Wesfame Inc. Full time $104,000 - $130,878 per year

The Business Development & Marketing Strategist is responsible for creating and implementing strategies that drive business growth, expand market presence, and strengthen brand positioning. The role combines business development initiatives with marketing strategies to achieve company objectives in sales, profitability, and customer engagement.

Key responsibilities include market research, identifying business opportunities, developing partnerships, planning and executing marketing campaigns, and monitoring performance metrics. The position requires close collaboration with management, sales, and marketing teams to ensure alignment with the company's vision and goals.

Key Responsibilities:

Business Development

  • Identify and develop new business opportunities, partnerships, and potential clients.
  • Prepare and present business proposals to prospective partners and stakeholders.
  • Build and maintain strong client relationships to ensure long-term growth.
  • Monitor industry trends, competitor activities, and emerging market opportunities.
  • Develop sales strategies to increase company revenue.

Marketing Strategy

  • Plan, develop, and implement marketing campaigns across digital and traditional platforms.
  • Conduct market research to identify target audiences, customer needs, and buying behaviors.
  • Manage social media presence, branding, and online reputation.
  • Collaborate with creative teams to develop promotional materials, advertisements, and content.
  • Analyze marketing performance data and prepare regular reports with recommendations.

Strategic Planning & Execution

  • Develop short-term and long-term strategies aligned with company objectives.
  • Set KPIs and monitor the success of business development and marketing initiatives.
  • Work with cross-functional teams to ensure smooth execution of plans.
  • Assist in budget planning for marketing and business development activities.

Qualifications:

  • Bachelor's Degree in Business Administration, Marketing, Management, or related field.
  • At least 3–5 years of experience in business development, sales, or marketing
  • Strong knowledge of digital marketing tools, platforms, and trends.
  • Proven track record in achieving sales or business growth targets.
  • Excellent communication, negotiation, and presentation skills.
  • Analytical and strategic thinker with strong problem-solving ability.
  • Ability to work independently and as part of a team.
  • Proficiency in MS Office and marketing software/tools
  • With experience in startup or fast-paced industries.
  • Background in project management and brand development.
  • Knowledge of local business practices and consumer behavior in the Philippines.
  • Willing to work in Quezon City / Willing to do Field works if needed.
  • Salary depending on experience and certifications

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