Paid Media Specialist

3 days ago

Manila, National Capital Region, Philippines Somewhere Full time $50,000 - $120,000 per year

______________________________________________________________________

Role:  Paid Media Specialist - Facebook (Meta) Ads and Google Ads Specialist

Priority Location: Philippines

Working Hours: Monday - Friday, 8 AM - 5 PM US Eastern Time

Salary Range: USD per month (The final offer is at the client's discretion and depends on the candidate's interview result, skills, and experience.)

Type of contract: Independent Contractor 

Type of job: Remote

Role Overview: 

We're looking for a results-driven Facebook Ads and Google Ads Marketing Manager who can lead and execute our entire digital marketing strategy, leveraging your expertise in Google and Meta Ads, as well as SEO to scale our reach globally. You will be a creative, data-driven force, utilizing cutting-edge AI tools to build high-converting campaigns and ensuring we stay at the forefront of the industry.

Key Responsibilities:
Plan, execute, and optimize Google Ads (Search, Display, Shopping, YouTube).Manage and scale Meta Ads (Facebook, Instagram).Conduct keyword research, on-page optimization, and link building to drive organic traffic.Use AI tools (ChatGPT, Midjourney, Jasper, Perplexity, etc.) for ad copy, creative ideas, automation, and data analysis.Analyze campaign data, create performance dashboards, and track ROAS and CPA.Develop and manage marketing budgets across channels.Coordinate with design and content teams for ad creatives and landing pages.Stay updated on the latest AI and digital marketing trends to implement new tactics quickly.

Qualifications:

5+ years of hands-on experience managing Google & Meta Ads.Proven track record of increasing traffic and conversion rates.Strong SEO fundamentals (Ahrefs, SEMrush, Google Search Console).Experience using AI tools to enhance productivity and marketing impact.Strong analytical mindset; proficient with Google Analytics, Tag Manager, Looker Studio.Excellent copywriting and creative direction skills.Self-starter who thrives in fast-paced, experimental environments.Important Note: Core strengths should be in Facebook and Google ads. - Other important skills: SEO and well-versed in AI tools (ChatGPT, etc)

Must have previous experience relevant to these roles:

Paid Media Specialist

Performance Marketing Specialist

PPC Specialist

Google Ads Specialist

Meta Ads Specialist / Facebook Ads Specialist

Bonus Skills (Highly Valuable):

Experience with email automation (Klaviyo)Knowledge of Shopify or eCommerce CRO.Familiarity with influencer marketing or affiliate management.Video ad experience for YouTube, Reels, and TikTok.Basic graphic design (Canva, Adobe tools, or AI-based design).

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