Shopify & E-Commerce Marketing Specialist
3 days ago
Shopify & E-Commerce Marketing Specialist (Full-Time, Remote)
Company: The Bike Connection
Location: Palo Alto, California, USA
Work Type: Remote, Full-Time
Hours: Flexible — overlap with U.S. Pacific Time preferred
About Us
The Bike Connection is one of California's top independent bicycle retailers, with multiple stores and a strong online presence through Workstand (formerly SmartEtailing) and Edge Technologies (Profit Plus POS). We specialize in high-end bicycles, accessories, and e-commerce fulfillment — and we're expanding our digital team.
We're looking for a Shopify & Social Media Expert to help us grow our online store, optimize product listings, and run targeted ad campaigns across Facebook, Instagram, and TikTok.
Responsibilities
Shopify Management
Set up and manage Shopify storefronts alongside our Workstand/SmartEtailing system
Integrate product data feeds from Profit Plus POS and Workstand into Shopify
Optimize collections, SEO, product images, and checkout flow
Digital Marketing & Ads
Create and manage Facebook, Instagram, and TikTok ads to drive online traffic and sales
Build retargeting and lookalike campaigns
Monitor analytics, conversion rates, and ad spend performance
Social Media Content
Develop engaging bike-lifestyle content (posts, stories, short videos, reels)
Schedule content across platforms and maintain a consistent brand voice
Respond to comments and DMs to grow engagement
E-Commerce Operations
Support online customer inquiries and order follow-ups
Coordinate with the in-store and warehouse teams for fulfillment updates
Update promotions, banners, and featured products weekly
Requirements
Proven experience in Shopify development and management
Familiarity with Workstand / SmartEtailing and Profit Plus POS a major plus
Strong knowledge of Facebook Ads Manager, Instagram Ads, and TikTok Ads
Experience managing e-commerce campaigns and customer support workflows
Excellent written English and ability to work independently
Graphic design or video editing skills (Canva, Adobe, CapCut) are a plus
What We Offer
Competitive pay (based on experience)
Long-term role with a stable, growing U.S. company
Training in advanced e-commerce systems and marketing automation
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