Shopify & E-Commerce Marketing Specialist

3 days ago


Palo Leyte, Philippines The Bike Connection ( Full time $60,000 - $120,000 per year

Shopify & E-Commerce Marketing Specialist (Full-Time, Remote)

Company: The Bike Connection

Location: Palo Alto, California, USA

Work Type: Remote, Full-Time

Hours: Flexible — overlap with U.S. Pacific Time preferred

About Us

The Bike Connection is one of California's top independent bicycle retailers, with multiple stores and a strong online presence through Workstand (formerly SmartEtailing) and Edge Technologies (Profit Plus POS). We specialize in high-end bicycles, accessories, and e-commerce fulfillment — and we're expanding our digital team.

We're looking for a Shopify & Social Media Expert to help us grow our online store, optimize product listings, and run targeted ad campaigns across Facebook, Instagram, and TikTok.

Responsibilities

Shopify Management

Set up and manage Shopify storefronts alongside our Workstand/SmartEtailing system

Integrate product data feeds from Profit Plus POS and Workstand into Shopify

Optimize collections, SEO, product images, and checkout flow

Digital Marketing & Ads

Create and manage Facebook, Instagram, and TikTok ads to drive online traffic and sales

Build retargeting and lookalike campaigns

Monitor analytics, conversion rates, and ad spend performance

Social Media Content

Develop engaging bike-lifestyle content (posts, stories, short videos, reels)

Schedule content across platforms and maintain a consistent brand voice

Respond to comments and DMs to grow engagement

E-Commerce Operations

Support online customer inquiries and order follow-ups

Coordinate with the in-store and warehouse teams for fulfillment updates

Update promotions, banners, and featured products weekly

Requirements

Proven experience in Shopify development and management

Familiarity with Workstand / SmartEtailing and Profit Plus POS a major plus

Strong knowledge of Facebook Ads Manager, Instagram Ads, and TikTok Ads

Experience managing e-commerce campaigns and customer support workflows

Excellent written English and ability to work independently

Graphic design or video editing skills (Canva, Adobe, CapCut) are a plus

What We Offer

Competitive pay (based on experience)

Long-term role with a stable, growing U.S. company

Training in advanced e-commerce systems and marketing automation



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