Marketing Retention Specialist

5 days ago

Pasig, National Capital Region, Philippines f6e630c6-eecc-4b24-bcfe-44b28245481e Full time $30,000 - $60,000 per year

DUTIES AND RESPONSIBILITIES

Job Summary: The Marketing Specialist is responsible for developing and executing online and/or offline marketing campaigns that support key business objectives, including but not limited to client acquisition, client retention, and brand awareness.

KEY RESPONSIBILITIES

Campaign Execution

  • Implement marketing campaigns aimed at achieving business objectives, including but not limited to client acquisition, retention, and brand awareness.
  • Assist in the ideation, planning, execution, optimization, monitoring, and reporting of all marketing initiatives in alignment with strategies established with management.

Channel Management

  • Work closely with internal teams and external partners to plan and execute diverse marketing campaigns across online and/or offline channels.

Performance Measurement and Reporting

  • Evaluate and report on campaign performance, measuring results against established goals (ROI and KPIs).
  • Provide actionable insights for product improvement, marketing strategies, and service enhancements based on campaign performance data.

Research and Innovation

  • Investigate new and innovative growth strategies within the online and/or offline marketing landscape.
  • Conduct experiments and tests to identify cost-effective tactics and measure their impact.

Content Consistency and Branding

  • Ensure all marketing content aligns with branding guidelines and maintains consistency across all online and/or offline platforms.
  • Propose creative strategies to enhance the effect of marketing materials through various marketing efforts.

Market Trends and Insights

  • Contribute to marketing effectiveness by researching industry trends and insights.
  • Monitor marketing expenditures and performance, offering solutions for both immediate and long-term challenges based on insights gathered.

Collaboration and Support

  • Work closely with the marketing officer and other internal and/or external stakeholders to align marketing strategies with overall business objectives.
  • Provide support in various marketing initiatives, ensuring effective communication and collaboration with team members and stakeholders.
  • Perform other work-related functions and duties that may be assigned.

Key Qualifications


• Bachelor's degree in marketing, advertising and public relations, communications, business, or a related field.


• Preferably with at least 1 year of experience in advertising, online and/or offline marketing, or a related field. Fresh graduates with relevant internship or project experience are also encouraged to apply.


• Strong analytical skills with a data-driven mindset, capable of interpreting complex data to develop and execute effective marketing strategies.


• Excellent communication, negotiation, and relationship-building abilities.


• Experience in handling multiple projects concurrently and delivering results within tight deadlines in a fast-paced environment.


• Willingness to travel for fieldwork and attend events as needed.


• Experience or skills in graphic design and/or content writing are an advantage but not required.


• Experience working in financial services or fintech is an advantage but not required.


• Experience in projects or initiatives involving OFWs or OFW communities is an advantage but not required.

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