Media Planner

2 days ago

Manila, National Capital Region, Philippines AnyMind Group Full time
The Media Planner is responsible for developing and executing effective media strategies and plans to reach target audiences and achieve campaign objectives. The role involves collaborating with strategic planning teams, coordinating campaign launches, managing budgets, and monitoring performance metrics to ensure cost efficiency and ROI. The Media Planner also conducts market research, analyzes audience and media trends, proof-checks advertising materials, and maintains strong relationships with platforms and partners, while staying updated on industry best practices and new technologies.
What You'll Do
  • May undergo training and work side by side with Vietnam Ops
  • Will be responsible for creating Media Strategy and drafting the media plan
  • Develop advertising strategies and campaigns with the Strategic Planning team to most effectively reach the desired audience and objectives
  • Proof check advertising material/s and copy/ies before launching campaigns.
  • Coordinate and oversee the development and launch of campaigns.
  • Be on top to ensure the most cost-effective deal structures.
  • Recommend optimization strategies if needed.
  • Manage budgets and monitor campaigns costs and ROI metrics.
  • Understands Data Studio Report.
  • Build and maintain a network of platforms and PICs
  • Continuously monitor and research on audience and media trends, best practices, and new technologies.
  • Conduct market research and analyze demographics, media usage, psychographic, and buying patterns to define the target audience and campaign requirements.
  • Be a proactive part of the team but must be a great team player as well.
Who You Are
  • Bachelor's Degree
  • Familiar with startup culture
  • Detail-oriented and well-organized with a good sense of responsibility
  • Experience in the digital industry is not required but is a plus
  • Experience with Media Planning
Why You'll Love It
  • Competitive Salary
  • Performance Review (2 times per year)
  • Performance Bonus (1 time per year from 0.5-month to 3-month salary amount) applied after probation
  • Annual Paid Leave (15 days)
  • HMO (200K Gold Package)
  • Quarterly, Annual MVP Awards
  • Macbook will be provided
  • Monthly, Quarterly, and Annual local awards
  • Annual Global Awards (Can win up to 2,000 USD)
  • All-Hands All Accomodation and Travel Expenses Paid Trip to Once A Year to another country
  • Work in professional and dynamic environment
  • Good chance to explore new trends in a digital market
  • Opportunity to learn most advanced advertising technology platforms

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