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Integrated Planner
2 weeks ago
Company Description
Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world's largest communications groups. With 80,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production. Our model, known as the "Power of One", gathers all the Groupe's capabilities under one roof, and puts clients at the core of the organisation. It is with the "Power of One" mantra at its heart that our global teams operate.
With more than 150 years of dairy experience, FrieslandCampina crafts brands for a healthier tomorrow, ensuring they evolve with consumers' dynamic lives. The mission, nourishing by nature, drives to provide superior nutrition and sustainable livelihoods for farmers while also balancing the environmental impact. FrieslandCampina supplies consumer products, such as milk, yogurt, cheese, cream, butter, dairy-based drinks, desserts, and semi-finished products for infant nutrition. After achieving exemplary results in 2024, FrieslandCampina has laid the foundation to build the future on. This will be done through harnessing data, science, and the dedication of our members and employees to make a positive impact on nutrition, people and the planet.
FrieslandCampina Account & Opportunity
FrieslandCampina is renowned for its diverse range of high-quality dairy products under brands such as Friso, Chocomel, Campina, and Dutch Lady, while maintaining operations as a cooperative of dairy farmers. FrieslandCampina invests significantly in innovation and sustainability, continuously enhancing the quality and reach of its extensive product portfolio to meet the needs of consumers worldwide.
Publicis Groupe is seeking a talented individual to join our dedicated FrieslandCampina agency team, crafted for them across our global network. This position presents an exciting opportunity to partner with brands on their journey of marketing transformation. They will play a crucial role in helping FrieslandCampina secure its future while being part of a holistic approach that integrates media, production, data & technology, social, influencer marketing, and commerce to create seamless PESO (Paid, Earned, Shared, Owned) experiences.
Our specialized team will be composed of professionals from over 30 markets, united by a common mission: Nourishing by nature to positively impact our planet for generations to come.
Overview
The
Integrated Media Planner
facilitates the efforts of his/her team in the timely development and facilitation of the effective and efficient operation of all functions of the accounts assigned. The responsibilities are many, various and not limited to those written in this document. These responsibilities must be directed continuously toward maintaining exceptional service to the client and providing timely deliverables, i.e., Media Plans, Point-of-Views (POVs), and related media analysis.
Responsibilities
- Work with the team in the development and implementation of national, regional and local traditional media campaigns that will include most or all of the following: National and local broadcast television in traditional and direct response formats, cable television, radio, Outdoor advertising, Local newspaper and magazine (offline & online); Local events ideation and implementation, i.e., local guerilla marketing.
- Work as a part of a media planning and buying group, applying media solutions to overall client objectives.
- Work with the Digital team to integrate Digital objectives and strategies into overall client media plan.
- As directed and overseen by the Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service.
- Organize, implement and control the day-to-day media planning development process including coordination among assistants.
- Plan traditional media campaign strategy in tandem with interactive media team.
- Utilize available traditional media planning tolls, other industry research and clients' historical media activity reports to develop media plans
- Complete assigned areas of the annual media plan(s) in their entirety.
- Coordinate projects and media requests with Account Service and assigned client contacts to determine specific advertising needs, communicating deadlines to Media Supervisor(s).
- Monitor media campaigns having periodic campaign performance meetings internally and reporting results to client
- Work with the buying team, providing buying specifications, monitor development and review media buys and post-buy analyses.
- Work with Buying to put package on estimate and to manage evaluation process, ensuring that the package is efficient before client presentation.
- Maintain all activity, including requesting and presenting added value and regular status reports (i.e. positioning and post reports on media and added value when applicable) in a timely manner.
- Negotiate the print/OOH rates and added value.
- Issue insertion orders from BAP for all print/OOH/internet planned for each market.
- Ongoing, coordinate with the Buying and Account Service teams addressing but not limited to;
- Understanding of current marketplace conditions,
- Competitive spending,
- Media and Promotional Opportunities,
- Invoice Approval and Billing.
