
Community Engagement Manager
2 days ago
The Community Engagement Manager will contribute to the Marketing team's objectives to reach and engage key audiences, and to generate qualified leads to support revenue targets. We are looking for an enthusiastic and adaptable individual to join our friendly team and bring new ideas.
The Marketing team produces varied content to support a broad range of activities. Your core responsibilities will be to develop and implement engaging campaigns in line with our marketing strategy, with a strong focus on website and SEO, events, and social media management. Up to date with new technologies and marketing trends, you will contribute to expanding our digital footprint and brand awareness.
Responsibilities
Strategy and management
Develop and implement the social media and the company's community strategies
Report on campaign effectiveness
Monitor KPIs
Social media management
Develop and execute the company social media strategy
Identify potential for new content type across channels
Keep abreast of trends and industry topics
Work with the Marketing team to monitor competitor activity
Create engaging content in line with brand guidelines using Canva and working with our Graphic Designer
Schedule all social media posts
Manage social media advertising campaigns
Monitor channel analytics to grow our number of followers and improve engagement rates
Provide social media advice across the company
Website content management and SEO
Keep the website content updated – this includes but is not limited to adding events pages, ensuring our data is up to date, creating new report pages.
Implement search engine optimisation best practice to support lead generation objectives Manage PPC campaigns
Monitor website traffic
Marketing team support
Contribute to new ideas and workshops for multi-channel campaigns
Write copy for marketing publications and activities as needed
Help manage communities at events and conferences
Work with our graphic designer to produce engaging content in line with our brand guidelines
Key skills
Essential Skills and Experience
Degree or equivalent qualification in marketing, media or communications
2-3 years' experience of managing social media channels as a full-time position
2+ years' experience of pay per click advertising (social or search engine) as a full-time position
Proven experience of developing and implementing inbound marketing strategies
Strong copywriting and web content management skills.
Strong understanding of SEO
Strong interest in the education market Knowledge of website and social media metrics
Desirable Skills and Experience
1-2 years' experience as a Content Marketing Executive
Google Analytics or AdWords certification
CMS Experience, preferably WordPress
Engagement platform experience, preferably Pardot
Social media management platform experience, preferably Hootsuite.
Benefits
33 days paid holiday, plus one extra day every 5 years of service
Working from home
Annual profit share (if company-wide targets are met).
Annual Christmas and Summer staff events
4.5 work week schedule, with Friday afternoons off (for full time employees)
Additional Requirement
All
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Job Information
Education
Permanent
Manager - Department
SHIFTING
English
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