Marketing Manager

1 week ago

Manila, National Capital Region, Philippines FUNmania Inc. Full time ₱960,000 per year

This person is responsible for developing and executing marketing strategies across a group of related businesses, with a specialized focus on Internet of Things (IoT) products and services. The "Shared Services" aspect means the role provides marketing expertise, resources, and coordination to all these companies from a central point, ensuring efficiency and brand consistency.

  1. IoT Marketing Strategy

  2. Focus: Developing the go-to-market strategy for IoT solutions (e.g., smart home devices, industrial sensors, enterprise data platforms).

  3. Tasks: Creating compelling narratives that communicate the value and ROI of complex technological products. This includes targeting B2B (business-to-business) and/or B2C (business-to-consumer) markets.

  4. Content: Overseeing the creation of technical white papers, case studies, product datasheets, and demos specific to the IoT product portfolio.

  5. Shared Services & Affiliated Companies Coordination

  6. Focus: Serving as a central marketing hub for all affiliated businesses or subsidiaries.

  7. Tasks:
  8. Consistency: Maintaining brand standards, voice, and visual identity across all affiliated companies' marketing materials and campaigns.
  9. Efficiency: Centralizing and managing shared marketing resources, tools (like CRM or marketing automation software), and budgets to prevent duplication of effort.

  10. Collaboration: Working with leadership and sales teams from each affiliate to understand their specific market needs and tailor support accordingly.

  11. Campaign Management & Execution

  12. Focus: Planning, executing, and measuring multi-channel marketing campaigns.

  13. Tasks: Managing digital marketing (SEO, SEM, social media), email marketing, trade show participation, webinars, and thought leadership initiatives to drive lead generation and brand awareness for the affiliated companies.

  14. Market Research & Analysis

  15. Focus: Providing data-driven insights to the affiliated companies.

  16. Tasks: Conducting market research on competitor strategies, industry trends (especially in the rapidly evolving IoT space), and customer needs to identify new growth opportunities.

Job Type: Full-time

Pay: Php70, Php80,000.00 per month

Work Location: In person

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