
Sales and Marketing Director
20 hours ago
With over 25 years in the business, Yapster e-Insurance is ready to take on a bigger role in the market. The Marketing Director we are looking for will lead Yapster e-Insurance's growth strategy and execution, driving both excellent customer service and generating leads.
This role will shape how the company communicates its value proposition to the market, ensuring consistent, customer-centric messaging across all channels. The Marketing Director will also oversee marketing strategies, campaigns, and partnerships.
Job Responsibilities:
- Develop and execute sales strategies to achieve revenue and customer acquisition targets.
- Build and manage distribution channels, including digital, corporate, and agency partnerships.
- Drive cross-selling and upselling initiatives across product lines.
- Establish performance metrics (sales KPIs, conversion ratios) within the team and ensure accountability.
- Develop customer retention programs to increase lifetime value.
- Identify and cultivate strategic partnerships with aggregators, platforms, and distribution partners.
- Represent Yapster in industry forums, conferences, and media to build brand credibility.
- Explore innovative growth opportunities within the insurtech ecosystem.
- Position Yapster as a trusted insurance brand with clear, customer-focused messaging.
- Ensure consistency of brand communication across online and offline channels.
- Use data and customer insights to refine campaigns and product positioning.
- Lead and mentor the existing team.
- Drive a performance-driven culture focused on results and continuous improvement.
- Manage budgets effectively, ensuring ROI on both marketing spend and sales activities.
Requirements:
- Bachelor's degree in Marketing, Business Administration, Communications, or related field.
- Master's degree or MBA is an advantage.
- Minimum 8–10 years of progressive marketing experience, with at least 3–5 years in a leadership
- Strategic thinker with the ability to translate business goals into actionable marketing plans.
- Strong leadership skills with experience in building and managing high-performing teams.
- Excellent communication, presentation, and negotiation skills.
- Creative, innovative, and adaptive to fast-changing market trends.
- Ability to collaborate cross-functionally with other departments within the organization
Job Type: Full-time
Pay: Php45, Php80,000.00 per month
Benefits:
- Additional leave
- Company events
- Opportunities for promotion
- Paid training
- Pay raise
- Promotion to permanent employee
Work Location: In person
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