Marketing Manager

1 week ago

Pasig, National Capital Region, Philippines Wolverine Worldwide Full time

JOB SUMMARY

Responsible for strategic planning and successful implementation of marketing campaigns aligned with the brand's image, perceived values, and objectives in the most cost-effective manner.

JOB DESCRIPTION

  • Manages the company's brand portfolio in terms of brand image to maximize the leverage both in sales and consumer brand perception
  • Monitors the competitive landscape of the company's brands and identifies the latest trends in the market in terms of advertising and promotional campaigns
  • Coordinates with parties concerned for the company's media placements, event sponsorships, press releases, promotions, etc. to ensure maximum exposure of the company's brands
  • Initiates market studies and other forms of research (personal feedback, internet research, etc.) to gain insights regarding the company's brands and ongoing projects/events
  • Evaluates the financial aspects such as marketing budget, expenditures, and return-on-investment and profit-loss projections
  • Supervises/leads brand marketing associates in achieving their respective performance targets
  • Performs other related tasks as instructed by the immediate head.

JOB REQUIREMENTS

  • Candidates must possess a Bachelor's/College Degree in Business Studies/Administration/Management, Marketing, Journalism, Advertising/ Media, Mass Communications, or equivalent
  • With at least 5 years of extensive work experience in the related field
  • Background in fashion retail merchandising and/or those related to apparel, footwear, lifestyle products, sports, and music is a definite advantage
  • Knowledgeable of marketing theories and principles, influencer marketing management, media planning/buying, and implementation
  • Must be strategic and has highly analytical thinking skill
  • Proficient in both oral and written English communication
  • Willing to work physically in the Head Office, Ortigas Center, Pasig City every Mondays to Fridays

Job Type: Full-time

Benefits:

  • Company Christmas gift
  • Company events
  • Employee discount

Work Location: In person

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