Digital Communications and PR Manager, ShopeePay

1 day ago

Manila, National Capital Region, Philippines Monee Full time ₱900,000 - ₱1,200,000 per year

Job Description

  • Strategic Leadership & Capability Building
  • Build the digital communications and PR function from scratch, including strategy, processes, governance, and future team structure.
  • Establish best-practice playbooks for digital communication, social media governance, PR protocols, and crisis escalation—aligned with fintech regulatory and reputational sensitivities.
  • Lead and mentor future hires as the team scales.
  • Digital Communications & Channel Ownership
  • Own the company's digital voice across social media, content platforms, owned channels, and emerging/alternative digital touchpoints popular in PH (e.g., TikTok, FB Groups, Viber communities, influencer ecosystems).
  • Develop high-impact content tailored to Filipino audiences, market behavior, and digital culture.
  • Explore and test new distribution channels to maximize growth in a cost-efficient way (especially critical for fintech CAC optimization).
  • Public Relations & Reputation Management
  • Drive PR strategy including media relations, press releases, thought leadership, and stakeholder communications, ensuring strong presence in PH business, tech, and consumer media.
  • Build and nurture a network of journalists, influencers, and industry partners relevant to finance, technology, and regulatory sectors.
  • Lead proactive and reactive reputation management efforts, including crisis communication—a key requirement in regulated industries.
  • Campaigns, Analytics & Cross-Functional Work
  • Collaborate with Growth, Brand, Product, and Compliance to ensure accurate, compliant, and compelling messaging across all channels.
  • Manage agencies, production partners, and content creators commonly used in the PH digital ecosystem.
  • Track performance metrics and optimize communication based on data, sentiment, and market feedback.

Requirements

  • Strong experience managing corporate social media and producing digital content for Filipino audiences
  • Demonstrated ability to manage PR activities, including media engagements and press releases.
  • Strong communication and copywriting skills (English and Filipino).
  • Ability to thrive in ambiguous, fast-paced, high-growth environments.
  • Experience in fintech, banking, financial services, or disruptive digital industries.
  • Familiarity with the PH media landscape, especially finance, business, and tech reporters.
  • Experience with crisis communication or reputation-sensitive industries.
  • Experience launching brand or PR campaigns in partnership with Growth or Brand teams.
  • Understanding of PH regulatory communication constraints (e.g., BSP, IC, ASC considerations).
  • Strong analytical skills and ability to interpret digital channel data for decision-making.
  • Experience leading or collaborating with creative agencies, PR agencies, and influencer networks.
  • Ability to build a function from zero structure, cadence, dashboards, playbooks.
  • Has experience with Fintech Alliance and Fintech Association

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