PR Manager
3 days ago
PR Manager (Marketing)
- Reports to: Associate Marketing Director
- Leads: PR Officer, PR agency, Creator Rosters, PR vendors
- Key partners: IMC, Brand, Digital, Media, CRM, Community, Retail, Legal, Service
Role Overview
- Create and own the integrated PR strategy across publicity, media relations, influencer, and content creator programs that shifts brand perception, earns quality coverage, and builds preference for OPPO Philippines.
- Lead OPPO Philippines' public relations to build preference, protect reputation, and shift perception through proof-led storytelling.
- Own strategy, Media Relations, Influencer and Content Creator Relations, execution, and measurement across earned media, creators, and issues management.
- Manage the PR agency and internal partners to deliver quantified outcomes.
Core Responsibilities
Strategy and Planning
- Build a month PR strategy for brand and product campaigns.
- Own the PR calendar across launches, sustaining beats, partnerships, CSR, and corporate.
Media Relations
- Develop and maintain relationships across tech, business, lifestyle.
- Monitor coverage quality and message penetration; enforce factual corrections and align on holding lines in issues.
Influencer and Content Creator Relations
- Build rosters that meet reach, engagement, audience quality, and brand-safety thresholds.
- Develop creative briefs with replicable tests, disclosure requirements, and delivery timelines with agency.
- Govern content QA, whitelisting permissions, and performance tracking; optimize continuity programs for high performers.
- Design influencer and creator prompts that educate, not hype.
Earned programs and partnerships
- Convert perception pillars into editorial packages, expert panels, and proof challenges.
- Integrate cultural and institutional partners, focusing on credible proof.
Issues and reputation
- Maintain issue trees, holding lines, escalation flows.
- Lead rapid response with verifiable evidence and third-party references.
Measurement and reporting
- Develop a weekly dashboard: sentiment, narrative share, completion rates, save/share, coverage quality index.
- Run pre/post studies or pulse surveys to quantify perception shifts; translate insights into next actions.
Team, Agency, and Budget management
- Set quarterly OKRs for staff/agency; run WBRs/QBRs with scorecards.
- Own PR budget; forecast, track, and optimize ROI by narrative, format, and partner.
Job Qualifications;
- 4–7 years in PR/communications (agency + in-house), with 2+ years leading teams.
- Track record driving perception change or reputation programs with quantified outcomes.
- Strong writing/editing; comfortable as spokesperson if required.
- Consumer tech or adjacent lifestyle experience preferred.
- Tools: social listening, media databases, newsroom CMS, and analytics.
Success Definition
- Integrated PR strategy that aligns publicity, media, and KOL programs to clear perception-shift objectives.
- Perception shift on priority narratives, reflected in measurable sentiment improvement and stronger media narratives.
- Proof-led narratives that convert product truths into credible stories across media, influencers, and creators
- Creator penetration that counters echo chambers with replicable tests.
- Tight governance on calendars, budgets, and actionable reporting.
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