EXECUTIVE BRAND PRODUCER

Job Title: Executive Brand Strategist (Legal)

Focus: Develop and manage the CEO's personal legal brand across video, webinars, and social platforms.

Core Strengths: Strategy, storytelling, analytics, collaboration, legal comprehension.

Department: Marketing Team

Reports to: CEO & Marketing Supervisor

Job Type: Full-time Contractor

Location: Remote

Join XPRTS, Inc. – Global Legal Support Careers

XPRTS, Inc. is a fast-growing legal staffing and technology solutions company, founded by Bay Legal, PC, a California-based U.S. law firm. With operations in the Philippines and Latin America, we help law firms scale through technology-driven systems and highly trained global professionals.

Our teams support law firms with intake, case drafting, legal and office support, marketing, and technology solutions—delivering faster, more affordable, and higher-quality legal services.

Why Work With Us?

At XPRTS, we believe in investing in people. Every new team member benefits from:

• Structured Training Programs – including legal practice modules, performance testing, and role-specific skills.
• Exposure & Hands-On Experience – many of our staff train directly with Bay Legal in California, gaining first-hand U.S. law firm experience before transitioning to offshore roles.
• Career Growth Opportunities – we're scaling rapidly, which means fast-track promotions, leadership training, and the chance to grow with us.
• Cutting-Edge Systems – work with integrated technology platforms that make global collaboration seamless.
• Dynamic Work Culture – we combine professionalism with innovation, empowering you to take ownership of your role.

What We Look For

We're hiring an Executive Brand Strategist to lead the creative direction, strategy, and growth of our CEO's personal brand.

This role focuses on thought leadership, educational content, and audience growth — not general firm marketing.

You'll work directly with Attorney Jayson Elliott to shape, script, and manage the production of educational video content and live webinars that position him as a trusted legal authority in Estate Planning, Real Estate, and Business Law.

This is a strategic and creative leadership role, ideal for someone who understands how to translate complex legal concepts into engaging, credible, and high-impact digital content.

Key Responsibilities

Brand Strategy & Creative Direction

• Lead the development of the CEO's personal brand vision, tone, and content roadmap.
• Maintain cohesive messaging that aligns with Bay Legal's mission and professional integrity.
• Plan long-term brand growth initiatives across YouTube, TikTok, and webinar platforms.

Content Development

• Plan & collaborate with the CEO to ideate and script short-form and long-form video content.

• Oversee the production process of contents, (editor coordination, scheduling, and delivery)

• Script writing in partnership with the CEO

• Scheduling and coordinating filming
• Collaborating with the in-house video editor for final production
• Craft storytelling angles that humanize legal topics while maintaining professional accuracy.

Webinars & Educational Media

• Design and coordinate live webinars and educational presentations.
• Manage scripting, presentation design, and production logistics for live and recorded sessions.
• Identify opportunities to repurpose webinar content into high-performing clips and posts.

Analytics & Optimization

• Monitor performance across platforms (YouTube, TikTok, webinar attendance, etc.).
• Develop insights and recommendations based on engagement data and viewer feedback.
• Continuously refine strategy for reach, retention, and audience trust.

Cross-Team Collaboration

• Work closely with the CEO, marketing staff, and video editors.
• Maintain a content calendar, asset library, and publishing schedule.
• Ensure all content meets legal compliance and brand standards.

Required Skills & Experience

• Proven background in content strategy, communications, or media production, preferably within legal, consulting, or educational fields.
• Strong storytelling and copywriting skills — able to simplify complex legal ideas.
• Demonstrated experience managing YouTube or TikTok channels and content performance analytics.
• Solid understanding of brand positioning, creative direction, and audience psychology.
• Excellent communication, organization, and project management skills.
• Proficiency with tools such as Google Workspace, Notion/Trello, Canva, YouTube Studio, and webinar platforms (Zoom, StreamYard, Livestorm, etc.).

Preferred Background

• Bachelor's degree in Law, Communications, Journalism, Marketing, or a related field.
• Experience developing executive or thought leadership brands.
• Familiarity with U.S. legal concepts, especially Estate Planning, Real Estate, or Business Law.

Benefits

• Full-time, remote work.
• Competitive compensation package.
• Paid U.S. Holidays and Paid Leave.

Work Hours & Setup

• Schedule: Monday to Friday, 8:00 AM–5:00 PM PST.
• Collaboration: Must stay on Zoom throughout shifts for seamless communication and teamwork.