Account Manager

1 day ago

Ortigas, Philippines ALPAS INC. Full time $40,000 - $60,000 per year

Reporting directly to the PR Lead, the PR Account Manager is immersed in day-to-day support of account deliverables and meeting media-related key performance indicators.

Specific Duties and Responsibilities:

Client Servicing

  • Understands the client's nature of business, business objectives, and their target audiences and channels.

  • Performs research tasks on client or brand, and its industry to gather relevant data and specific media needs and opportunities.

  • Provide strategic consultation to clients

  • Provides support and insights on editorial materials targeting media such as press releases, talk points, feature stories, and other executions

  • Identifies target media for media engagements and publicity efforts, and invites approved media to activations/media engagements

  • Creates pitch letters and seeds client-approved press releases to appropriate media

  • Creates publicity trackers and coverage reports with media values, quality of pick-ups, and provides media-related data in post-event reports

  • Establishes and sustains media connections through media engagements through media rounds, roundtable discussions, events, socials, etc.

Account Management

  • Attends client meetings and prepares data/presentations related to media and media engagements

  • Reports progress of deliverables and escalates issues about media concerns, publicity, and media landscape

  • Leads an accounts team and delegates tasks for efficiency

  • Oversees ideation and execution of deliverables under his/her accounts

Strategic Communications

  • Analyzes industry landscape and identifies communication opportunities for clients

  • Supports in ideating and creating strategies for the communications plans of clients

  • Develops story angles that meet the objectives of the client and match the platform of the stories

* Additional tasks may be assigned to the PR Account Manager as needed.

* Hybrid work setup

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