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Senior E-Commerce Manager
2 weeks ago
About our client
About the role
Responsibilities:
- Own and optimise the client's website performance across e-commerce sales and in-store eye test bookings across Australia, New Zealand, and Canada.
- Take full accountability for website functionality, performance, and front-end customer experience, serving as the go-to for all things digital.
- Improve key website metrics such as conversion rates, bounce rates, and booking flow efficiency, with an emphasis on driving eye test appointments (the primary goal).
- Oversee campaign rollouts, product catalogue updates, and promotional content to ensure the site is aligned with branding and marketing initiatives.
- Ensure daily accuracy and integrity of inventory data and product display logic; proactively identify and resolve issues in collaboration with the merchandising team.
- Liaise with developers to scope, prioritise, and deliver front-end improvements, translating business needs into actionable briefs and quality-checking deliverables.
- Work cross-functionally with marketing, digital, design, and merchandising to keep website activity well-coordinated and on schedule.
- Interpret SEO agency reports and work closely with technical and content teams to implement SEO recommendations effectively.
- Use GA4 and Looker to analyse website performance, identify optimisation opportunities, and support strategic decision-making.
- Run or coordinate A/B testing to trial layout, flow, or messaging improvements where appropriate.
- Act as the single point of accountability for website ownership, replacing fragmented responsibilities across departments.
- Possesses 5+ years of experience managing e-commerce websites in a multi-channel retail setting.
- Strong understanding of the Australian market and consumer behaviour.
- Experience with improving website conversion rates (CRO), Search Engine Optimisation (SEO) fundamentals, and performance tracking tools such as Google Analytics 4 (GA4) and Looker.
- Familiarity with Shopify and/or Commerce Tools, and the ability to work effectively with custom-built platforms (e.g. hosted on Vercel).
- Strategic thinker with a demonstrated ability to deliver measurable digital performance improvements.
- Excellent cross-functional communication and project management skills.
- Comfortable in a non-developer role but capable of briefing and collaborating closely with a dev team.
- Background in digital agencies or fast-paced in-house environments preferred.
- $50 Internet Allowance
- $50 HMO allowance
- 20 days Paid Time Off
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