Digital Media Manager

JOB PURPOSE

The Digital Media Manager is responsible for developing, implementing, and managing social media strategies to enhance the online presence and engagement of GOLDEN ABC's brands. This role will oversee content creation, social media campaigns, and community management, ensuring alignment with overall marketing objectives.

JOB DUTIES AND RESPONSIBILITIES

Develop and Execute Social Media Strategies

• Create comprehensive social media strategies to drive brand awareness, engagement, and customer loyalty.
• Align social media efforts with broader brand campaigns and product launches.

Content Creation and Curation:

• Develop engaging content (text, image, video) for social media platforms, ensuring brand consistency across all channels.
• Maintain a content calendar to ensure a consistent posting schedule.

Social Media Account Management:

• Manage and maintain active social media accounts (Facebook, Instagram, Twitter, LinkedIn, etc.), ensuring timely and relevant posting.
• Oversee and engage with online communities, responding to customer inquiries, feedback, and comments in a timely and professional manner.

Trend Monitoring and Analysis:

• Monitor social media trends, industry developments, and competitor activities to inform content creation and campaign strategies.
• Analyze social media performance metrics to assess the effectiveness of campaigns and strategies, making data-driven recommendations for improvement.

Ad Campaign Management:

• Run social media ad campaigns (e.g., Facebook Ads, Instagram Ads) and manage budgets to maximize ROI.
• Coordinate with influencers and brand ambassadors to amplify brand messages and reach a wider audience.

Stakeholder Collaboration:

• Collaborate with the marketing team to ensure social media efforts align with overall marketing goals.
• Provide training and guidance to team members on social media best practices and tools.

Compliance and Innovation:

• Ensure the brand voice is consistent and that all social media communication aligns with the company's overall marketing goals.
• Stay updated on emerging social media tools, trends, and technologies to enhance the company's digital presence.
• Conduct regular social media audits to identify areas for improvement and implement necessary changes.

WORKING CONDITIONS AND PHYSICAL REQUIREMENTS

• The role is primarily office-based, with potential for remote work or flexible shift schedule
• Minimal physical effort is required, with occasional needs for on-location events or photo shoots.
• No significant physical risks are involved in the role.

QUALIFICATIONS

Education:

• A Bachelor's degree in Marketing, Communications, or a related field.

Experience:

• Proven experience managing social media accounts for brands or organizations, including content creation, community management, and ad campaigns.
• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, Facebook Insights).

Competencies:

Knowledge:

• Strong understanding of social media platforms, algorithms, and best practices for organic and paid social media campaigns.
• Familiarity with content creation tools and design software (e.g., Canva, Adobe Creative Suite).

Skills:

• Excellent written and verbal communication skills, with the ability to adapt tone and messaging to different social media channels.
• Strong attention to detail and ability to manage multiple social media accounts simultaneously.
• Data-driven mindset, with the ability to interpret social media metrics and make improvements.
• Creative thinker, with the ability to generate fresh and engaging content ideas.
• Ability to work under tight deadlines and adapt to the fast-paced nature of social media.

Attitude:

• Self-motivated and proactive with a passion for social media and digital marketing.
• Collaborative team player with a positive and adaptable mindset.
• Customer-focused with strong problem-solving and communication skills