SEO/SEM Specialist

12 hours ago

Pasig, National Capital Region, Philippines Outposter Inc Full time ₱900,000 - ₱1,200,000 per year

SEO/SEM Specialist

We are looking for a skilled SEO/SEM Specialist with a strong focus on on-page and off-page SEO, content creation, and website optimization. The ideal candidate will possess a solid understanding of SEO strategy and execution, can write well-researched and meaningful content (not AI-driven or generic), and is familiar with website structure and optimization. A working knowledge of SEM (especially Google Ads) is a strong plus but secondary to SEO capabilities.

You will be working closely with our existing SEO team to split account responsibilities and ensure consistent, high-quality delivery for our clients.

Key Responsibilities

  • Conduct comprehensive website audits and implement on-site and off-site SEO strategies.
  • Create high-quality, engaging content such as blog posts and Google My Business updates based on SEO and competitive research.
  • Optimize client websites to improve search rankings, user experience, and conversion rates.
  • Collaborate with the team to manage a portfolio of client accounts.
  • Analyze SEO performance and provide actionable insights using tools like Google Analytics, Google Search Console, and SEMrush.
  • Stay current with SEO best practices, trends, and algorithm changes.

Must-Have Skills and Experience

  • Proven experience as an SEO specialist, with a focus on both technical SEO and content creation.
  • Strong content writing skills; ability to produce original, relevant content without over-reliance on AI tools.
  • Familiarity with website optimization principles (basic understanding of front-end/backend helpful).
  • Experience in using SEO tools: Google Search Console, Google Analytics, SEMrush, Ahrefs, etc.
  • Ability to audit and improve websites based on keyword research and performance data.
  • Strong attention to detail and ability to manage multiple client accounts.

Nice-to-Have

  • Basic knowledge of SEM platforms like Google Ads and Meta Ads.
  • Understanding of campaign management and marketing strategy is a plus.
  • Familiarity with website platforms (WordPress, Shopify, etc.) and basic HTML/CSS.
  • Experience managing or collaborating with clients in a digital marketing setting.

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