E-commerce Marketing Specialist
2 weeks ago
We are hiring a sharp, creative, and analytically minded EC Marketing Specialist/Manager to lead store marketing operations across Shopee, Lazada, and TikTok.
This role covers store and listing optimization, marketing asset management, and video/ads performance coordination.
You will combine data insights with aesthetic sense to improve traffic efficiency, CTR/CVR, and GMV contribution through store marketing.
Key Responsibilities:
Store Marketing & Optimization
- Lead homepage layout design & refresh, ensuring strong branding and conversion-focused placements.
- Optimize PDP layout, key visual hierarchy, product titles, claims, and review leverage.
- Manage and grow marketing accounts to strengthen brand presence.
Paid Ads & CPAS
- Daily monitor and optimize CPAS, adjusting creatives, audiences, and copy based on performance trends.
- Coordinate with designers and external teams to produce ads, banners, videos, ensuring clear messaging and high CTR.
- Build creative testing frameworks and performance dashboards.
Marketing Effectiveness
- Work closely with EC Ops, Campaign Teams, and Growth Strategy to improve the efficiency of traffic, content performance, and conversion.
Qualifications
- 2–5 years experience in E-commerce Marketing, Growth, or Digital Advertising.
- Strong aesthetic sense + data-driven judgment on what converts.
- Hands-on experience with CPAS, ads, or performance marketing is strongly preferred.
- Proficiency in Excel; basic SQL is a plus.
- Familiarity with Shopee/Lazada marketing tools and store mechanics.
- Proactive, detail-oriented, and capable of driving cross-functional execution with designers and media teams.
Job Types: Full-time, Permanent
Pay: Php30, Php40,000.00 per month
Benefits:
- Company events
- Opportunities for promotion
- Paid training
- Promotion to permanent employee
Experience:
- E-commerce: 1 year (Preferred)
Work Location: In person
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