Manager, Mid Market Sales

Company Description
At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it's consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description
Are you a results-driven sales professional with a passion for driving growth in a fast-paced environment? We're looking for a Mid-Market Sales Manager to join our team, specifically supporting clients across Southeast Asia. This is a unique opportunity to gain deep expertise in Nielsen's Audience Measurement products, build strong client relationships, and significantly impact our revenue growth in this exciting region.

You'll be part of a highly collaborative team, sharing best practices and contributing to a culture of continuous improvement.

What you will do

Responsibilities
As a Mid-Market Sales Manager, you'll be responsible for the full sales cycle, from prospecting to closing, for a portfolio of small to mid-sized clients in Southeast Asia. Your key responsibilities will include:

• Own the full sales cycle for approximately 80 existing and prospective Nielsen clients across various verticals (e.g., advertisers, publishers, digital), targeting up to USD$50k in Nielsen revenue per client.
• Drive new pipeline generation through high-velocity, programmatic outbound prospecting activities (calls, emails, social outreach) to expand existing accounts and secure new logos.
• Ensure high renewal rates for existing client contracts.
• Build and nurture strong relationships with clients through consistent communication and follow-up.
• Actively prospect and qualify leads, including following up on Marketing Qualified Leads (MQLs).
• Identify cross-sell and upsell opportunities, positioning additional Nielsen products and services that align with client needs.
• Prepare compelling proposals, negotiate terms, and close contracts efficiently.
• Provide timely and accurate responses to client inquiries regarding product updates and information.
• Consistently meet and exceed revenue targets and activity KPIs.
• Stay ahead of industry trends and developments, continuously deepening your understanding of Nielsen's product suite.
• Leverage CRM and other sales tech tools to meticulously track, execute, and manage all sales activities, ensuring operational command of your business.
• Collaborate seamlessly with internal teams including Vertical Sales, Marketing, Revenue Operations, and Finance to ensure client satisfaction and successful delivery.

Qualifications

• 5-6 years minimum in high-performing Mid-Market Sales, with a strong focus on the media and digital media industry.
• Deep understanding of the media landscape, demonstrated through direct experience working with or for agencies, advertisers, and digital platforms.
• A consistent track record of exceeding sales targets and disciplined prospecting.
• Proficiency with Mid-Market Sales tools like SAP/Salesforce, LinkedIn Sales Navigator, Zoominfo, and Outreach.
• Strong business, media, technology, and data acumen.
• Solid grasp of digital marketing, web technologies, online/offline data sets, and research methodologies relevant to the Southeast Asia market.
• Exceptional strategic, analytical, and problem-solving skills for data-driven decision-making.
• Excellent verbal, listening, and communication skills, coupled with high emotional intelligence.

Additional Information
You'll be part of a dynamic and supportive team that values collaboration and continuous learning. We offer a stimulating environment where your contributions directly impact our growth in a key region. You'll gain invaluable experience in a leading global data and analytics company, working with cutting-edge products and a diverse client base across Southeast Asia.

Your Success Will Be Measured By

• Sales Activities: Volume of outreaches (calls, emails, social), number of opportunities created.
• Pipeline Health: Pipeline coverage vs. target, week-on-week pipeline probability movements, conversion rates.
• Revenue Achievement: Bookings/closed deals across new clients, upsell, and cross-sell; renewals among existing clients; and overall percentage achievement against revenue target.
• Relationship Building: Demonstrated ability to build and maintain strong, trust-based relationships with senior-level clients and key industry stakeholders.
• Strategic Thinking: Capacity to contribute to strategic discussions, identify market opportunities, and propose innovative solutions that align with business objectives.
• Collaboration & Teamwork: A collaborative mindset with the ability to work effectively across internal teams and with external partners to achieve shared goals.

Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.