Revenue Assistant

*FILINVEST COMPANY: HOSPITALITY ENTERPRISE RESOURCES CORPORATION (HERC)*

RESPONSIBILITIES

The Revenue Assistant supports and maintains accuracy and enhances the Revenue Management systems of the organization/property to increase the daily productivity for the team.

With the ability in statistical data analysis and interpretation, he/she assists to maximize revenue and grow RevPAR Index for the organization. He/She is responsible to analyse reports, market segment performances, demand and track inventory for the optimal mix of business. He/She also manages the distribution strategies across all channels to drive market share and to maximize overall revenue and profit through the development and implementation of effective inventory and pricing strategies. These are done based on historical data, current trend and future demand forecasts.

The Revenue Assistant provides reports and available information to the senior leadership team to assist in creating detailed forecasts on a daily, weekly and monthly basis. He/She works closely with stakeholders and ensures all distribution channels (Direct sales, GDS, internet, OTAs) are fully optimized without any conflict in distribution, representation, and positioning. He/She also performs research and market intelligence through close monitoring of competitor performance, strategies, and pricing structures.

• Drive Market Share and Revenue Performance through proper pricing, inventory controls and mix management.
• Develop overall pricing strategy to include all market segments and distribution channels.
• Provide guidance on group availability and pricing. Ensure Group Sell Guidelines and Target Rates are updated on a regular basis.
• Ensure effective pricing strategies are in place to reflect asset strength relative to the competition and specific market conditions.
• Focus on lowering distribution costs and driving room nights to branded web.
• Coordinate with Marketing/Online team for optimizing opportunities for incremental revenue and market share growth.
• Communicate with DOSM and Ecommerce regarding soft spot needs in hotel and suggest strategic / tactical plans/strategies
• Liaise with e-commerce regarding online channel management and online marketing promotions
• Closely monitor competitive pricing and understand impact of relative pricing decisions on property performance.
• Conduct regular price elasticity tests (price testing) in various market conditions, measure results, and share key learning.
• Gather, review and analyze STR data on a weekly (where available) and monthly basis with Hotel Teams. Identify and implement strategies for future demand scenarios.
• Gather, review and analyze STR data on a weekly (where available) and monthly basis with Hotel Teams. Identify and implement strategies for future demand scenarios.
• Group Business Consult with Sales Team on rate/inventory suitability of all potential group business. Oversee the management of Group Block activity. Ensure that group cut-off dates, rooming lists, group block activity (i.e., pickup, wash) are being well managed
• Pro-actively identify and analyze business opportunities from a net profit standpoint and make the appropriate business decisions e.g. comparing wedding business with a business meeting with rooms
• Pro-actively identify and analyze peak days and shoulder days talking into consideration past performance as well as new industry trends. Possible strategies include LOS restriction, price decisions (BAR and NLRA), room type yielding, strategic fencing, oversell etc.
• Responsible for effective implementation and compliance with the set standards of Chroma Hospitality / Crimson Hotels and Resorts.
• Complete understanding and effective execution of all current and future RM tools. Includes PMS (HMS a), Delphi Sales & Catering, company reports and any new tools or reports developed.
• Compliance to Crimson Hotels and Resorts standards for Rate Plans, Rate Categories, Market Segment set up, inventory classification etc
• Ensure Best Rate Guarantee Compliance and maintain Rate Parity Agreements with Third Party Partners liaise with E-commerce
• Clearly communicate strategic vision and objectives to hotel team on how to drive revenues and improve performance.
• Effectively communicate the current selling strategies and necessary updates to impacted departments to include but not limited to Front Office, Sales & Events, Reservations and E-commerce teams.
• Provide hotel team with regular updates on hotel performance at minimum to include market share, market segmentation, channel metrics, etc.
• Share best practices and key learnings with peers
• Pro-actively heading the quarterly/annual corporate and wholesale performance analysis to ensure accounts are on target and pricing for next year is based on rational and value propositions.
• Produce accurate forecast on weekly and monthly basis (frequency determined by revenue team).
• Joins weekly revenue meeting.
• Proactively identify soft spot/need periods and work in cooperation with Sales and Marketing
• Develop and update Group Control Chart with the Sales Team
• Share best practices and key learnings with sales, reservations and f&b
• Work closely with Sales in-charge to communicate hotel issues and update on RM Opportunities
• Networking with industry representatives to understand market conditions better and learn whats out there.
• Development of the reports Month End Reports, Performance Reports, Market Intelligence on a weekly, monthly basis with the guidance of Director of Sales and Marketing
• Open to other task that may be assigned to Revenue Manager by the revenue team (Management, DOSM)

QUALIFICATIONS

• No minimum work experience required but preferred at least 1 year of experience
• Knowledge of basic Microsoft Word & Excel is desirable
• Preferably a graduate of Tourism, HRM, Mass Communication, Mathematics or Accounting.
• Knowledge of Internet Websites and Online Travel Agents
• Computer Literate
• Able and willing to work independently on weekends and holidays.
• Able and willing to work long hours.
• Relationship skills
• Ability to multi-task.
• Ability to take decisions and do tasks as approved and asked by the department managers