Performance Marketing Manager

2 days ago

Addiction Foods Pte Ltd Philippines Representative Office AFPH Addiction Pet Foods Full time $60,000 - $80,000 per year


Job Description: Performance Marketing Manager / Executive (Digital Marketing)

Position Summary:
  • The Performance Marketing Manager/Executive plays a key role in the company by driving and optimizing digital marketing strategies to enhance brand visibility, increase customer acquisition, and maximize revenue.
  • This position requires expertise in Google AdWords, Facebook Business Manager, regional market management, direct-to-consumer marketing, e-commerce, and UX optimization.
  • The individual will be responsible for achieving revenue targets through effective performance marketing campaigns and will work closely with cross-functional teams to ensure the success of marketing initiatives.
Job Responsibilities:
  • Develop and execute performance marketing strategies to drive customer acquisition, conversion, and retention.
  • Manage and optimize paid search campaigns using Google AdWords to drive targeted traffic and maximize return on investment.
  • Utilize the Social Media Manager to plan, implement, and optimize social media advertising campaigns.
  • Provide regional expertise by managing and executing marketing initiatives across multiple markets, tailoring strategies to suit specific market needs and preferences.
  • Drive local market coverage in key markets such as the US and New Zealand, ensuring marketing efforts align with local trends, consumer behavior, and regulatory requirements.
  • Implement direct-to-consumer marketing tactics to increase online sales and customer engagement.
  • Work closely with the sales team to set revenue targets and develop marketing strategies that align with business goals.
  • Leverage e-commerce platforms and tools to enhance online shopping experiences and drive conversions.
  • Conduct regular analysis of marketing campaigns, using key metrics and performance indicators to optimize marketing efforts and improve ROI.
  • Collaborate with the UX/UI team to optimize website and landing page experiences, improving user engagement, conversion rates, and overall customer satisfaction.
Job Qualifications:
  • Proven experience and proficiency in managing Google AdWords campaigns, including keyword research, ad creation, bid management, and campaign optimization.
  • Strong understanding of Facebook Business Manager, including ad creation, targeting, budget management, and performance tracking.
  • Demonstrated experience in managing and executing marketing campaigns across multiple markets, tailoring strategies to local market needs.
  • Previous experience in key markets such as the US and New Zealand, with a deep understanding of consumer behavior, market trends, and regulatory frameworks.
  • Track record of achieving revenue targets through effective performance marketing strategies.
  • Experience in direct-to-consumer marketing, preferably in the e-commerce or pet food industry.
  • Solid knowledge of e-commerce platforms, tools, and best practices for driving online sales.
  • Understanding of UX optimization principles and ability to collaborate with UX/UI teams to improve website and landing page performance.
  • Analytical mindset with the ability to interpret data, analyze campaign performance, and make data-driven decisions.
  • Strong communication and interpersonal skills to collaborate with cross-functional teams, external partners, and stakeholders.

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