Performance Marketing Manager

4 weeks ago

Philippines Addiction Foods LLC Full time

Performance Marketing Manager Job Description: Performance Marketing Manager / Executive (Digital Marketing) Position Summary The Performance Marketing Manager/Executive plays a key role in the company by driving and optimizing digital marketing strategies to enhance brand visibility, increase customer acquisition, and maximize revenue. This position requires expertise in Google AdWords, Facebook Business Manager, regional market management, direct-to-consumer marketing, e-commerce, and UX optimization. The individual will be responsible for achieving revenue targets through effective performance marketing campaigns and will work closely with cross‑functional teams to ensure the success of marketing initiatives. Job Responsibilities Develop and execute performance marketing strategies to drive customer acquisition, conversion, and retention. Manage and optimize paid search campaigns using Google AdWords to drive targeted traffic and maximize return on investment. Utilize the Social Media Manager to plan, implement, and optimize social media advertising campaigns. Provide regional expertise by managing and executing marketing initiatives across multiple markets, tailoring strategies to suit specific market needs and preferences. Drive local market coverage in key markets such as the US and New Zealand, ensuring marketing efforts align with local trends, consumer behavior, and regulatory requirements. Implement direct-to-consumer marketing tactics to increase online sales and customer engagement. Work closely with the sales team to set revenue targets and develop marketing strategies that align with business goals. Leverage e-commerce platforms and tools to enhance online shopping experiences and drive conversions. Conduct regular analysis of marketing campaigns, using key metrics and performance indicators to optimize marketing efforts and improve ROI. Collaborate with the UX/UI team to optimize website and landing page experiences, improving user engagement, conversion rates, and overall customer satisfaction. Job Qualifications Proven experience and proficiency in managing Google AdWords campaigns, including keyword research, ad creation, bid management, and campaign optimization. Strong understanding of Facebook Business Manager, including ad creation, targeting, budget management, and performance tracking. Demonstrated experience in managing and executing marketing campaigns across multiple markets, tailoring strategies to local market needs. Previous experience in key markets such as the US and New Zealand, with a deep understanding of consumer behavior, market trends, and regulatory frameworks. Track record of achieving revenue targets through effective performance marketing strategies. Experience in direct-to-consumer marketing, preferably in the e-commerce or pet food industry. Solid knowledge of e-commerce platforms, tools, and best practices for driving online sales. Understanding of UX optimization principles and ability to collaborate with UX/UI teams to improve website and landing page performance. Analytical mindset with the ability to interpret data, analyze campaign performance, and make data-driven decisions. Strong communication and interpersonal skills to collaborate with cross-functional teams, external partners, and stakeholders. #J-18808-Ljbffr

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