Brand Marketing Specialist

4 days ago

Work from Home, Philippines Employgic Full time $104,000 - $130,878 per year

Overview :Own and execute the company's rebrand process end-to-end. This person is responsible for planning, coordinating, and implementing all brand refresh initiatives across internal and external touchpoints. Success is measured by on-time delivery of the rebrand roadmap, consistency of brand application, and measurable improvements in market perception.Core ResponsibilitiesStrategy & PlanningDevelop a detailed rebrand roadmap with clear timelines, milestones, and dependencies.Partner with leadership to finalize updated positioning, messaging, and value propositions.Identify risks and blockers early and propose mitigation strategies.Asset Development & RolloutCoordinate with design resources to update visual identity assets (logos, templates, collateral).Oversee website refresh and ensure all digital channels (social, email, paid ads) reflect new branding.Update internal documentation, sales decks, and recruitment materials.Communication & AdoptionDraft and distribute internal communications (FAQs, training, talking points) to ensure employee alignment.Plan and execute external communications (press release, client updates, launch campaigns).Ensure partners, vendors, and contractors are transitioned to the new brand materials.Measurement & ReportingDefine and track KPIs (brand awareness, engagement, sentiment, lead quality).Conduct post-mortem after rollout to document lessons learned.Performance Metrics / What Success Looks LikeRebrand delivered on agreed timeline (target: 3-4 weeks).Positive shift in engagement metrics (social impressions, site traffic, lead conversion).Employee adoption: >90% of staff using new templates, messaging, and guidelines.Required Skills & ExperiencePrior experience leading a rebrand or major brand refresh project.Strong project management skills — able to manage multiple workstreams and vendors.Excellent writing and messaging alignment skills.Familiarity with creative/design tools and digital marketing platforms.Stakeholder management: able to handle leadership input and cross-team needs effectively.If you're interested in the role, we'd love to see your CV and portfolio at Job Types: Full-time, Part-timeBenefits:Work from homeApplication Question(s):Do you have strong project management experience managing multiple workstreams, deadlines, and stakeholders?Have you successfully led at least one full company rebrand or major brand refresh project from start to finish?Work Location: Remote

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