Brand Manager

14 hours ago

Taguig, National Capital Region, Philippines Focus Global Full time ₱600,000 - ₱1,200,000 per year
About the Role:

The Brand Manager shall be responsible for the over-all development of the portfolio of the assigned brand and shall lead the brand management team in the conceptualization and execution of all initiatives related to Brand Building, Market Penetration and Business Growth.

Key Responsibilities:
  • Main KPIs: Sales, Margins, Inventory Level
  • Business Operations
    • Pricing: Recommend and implement pricing for new SKUs, promotions for product line-up
    • Maintain and further grow brand margins
    • Inventory management: Forecasting and reordering to maintain target Inventory Level
    • Principal relations and negotiations
    • Work with the Customer Success team to resolve customer questions / complaints and ensure excellent after-sales service
  • Marketing
    • Set overall brand strategy and direction
    • Collaborate with the Marketing team on actual execution of online and offline marketing
  • Sales
    • Collaborate with the Sales team to drive sales on our online and offline channels
      • Online platforms: website, e-commerce marketplaces (Lazada, Shopee, Zalora, BeautyMNL, etc.), trade retailers' online platforms
      • Offline accounts: Retailers and wholesalers
    • Drive commercial strategy in retail and e-commerce channels (e.g. product assortment, pricing and promotions, category and channel management)
    • Work with the sales team on specific activation opportunities to push traffic, conversions, and sales
    • Work closely with the Ecommerce Operations, Technology (web developers, UI and UX designers) and Customer Success teams to provide the best end-to-end customer experience
  • Product Management
    • Product segmentation and assortment: Have deep product knowledge and industry knowledge of current product line and potential new product lines
    • Perform product research and competitive analysis
    • Test and provide insight on key USPs (unique selling points) of our products and strategize on best ways to market these products
    • Provide product training to team members and relevant stakeholders
    • Conduct feasibility studies for new products to be introduced to the market
  • Accomplish any other tasks and duties that may be assigned
What We're Looking For:
  • Bachelor's Degree in Business, Marketing, Communications, Entrepreneurship, Technology, or other relevant fields
  • At least 5 years experience handling brands in the consumer market space, preferably in related product categories like consumer goods and kitchen appliances
  • Experience in managing the Philippine market
  • Hands-on execution and analysis of digital marketing campaigns (Facebook, Instagram, Google, YouTube) and e-commerce campaigns to optimize ROAS
  • Track record developing brand and customer engagement campaigns to build awareness and continued engagement with end users
  • Experience working with both offline retailer partners and online e-commerce channel partners (e.g. strategic marketing campaigns, promotions, merchandising)
You are an ideal candidate if you are:
  • Entrepreneurial: We are a team that is nimble and quick to adapt. There will be minimal to no hand-holding - this environment is perfect for someone who is independent, self-driven, and looking for growth opportunities.
  • An excellent communicator: We speak quickly and act quickly. Say it. Mean it. Do it.
  • Comfortable giving and receiving feedback: We believe in radical candor. Everyone is empowered to speak their mind and constantly share feedback.
  • Love adopting new technology and software tools (e.g. Google Data Studio, Docs, Sheets, Slack, Asana, Xero, etc): We love new tools to use that will make our work more efficient.
  • Data-driven: We love numbers and data. We make decisions using data.
  • Customer-centric: We do whatever it takes to satisfy our customers.
As a Brand Manager in Focus Global, Inc., you will have the chance to:
  • Share your Brand Management skills as you support the company in developing and implementing strategic marketing and business plans
  • Work with world-class brands that are identified as international leaders in the innovation and marketing of products
  • Expand your network as you deal with other accomplished marketing professionals and service providers in the industry
  • Experience all-expense paid local and international training

  • Brand Manager

    2 weeks ago

    Taguig, National Capital Region, Philippines Select Goods Full time ₱1,440,000 - ₱1,728,000 per year

    Brand Strategy & Planning:Develop and implement comprehensive brand strategies that align with overall business objectives.Conduct market research to identify trends, opportunities, and competitive threats.Define and manage the brand's positioning, messaging, and visual identity.Marketing Campaign Management:Plan, execute, and analyze marketing campaigns...

  • Brand Manager

    2 days ago

    Taguig, National Capital Region, Philippines Playmate Leisure Solutions Corp. Full time ₱1,200,000 - ₱3,600,000 per year

    Job Summary:The Branding Supervisor at Play Time will be responsible for developing and executing branding strategies to enhance brand awareness, engagement, and loyalty in the competitive market.This role involves overseeing creative campaigns, ensuring brand consistency, and collaborating with event, design, and content teams to drive player acquisition...

  • Brand Manager

    14 hours ago

    Taguig, National Capital Region, Philippines LUXASIA Full time ₱60,000 - ₱120,000 per year

    LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA...

  • Brand Manager

    12 hours ago

    Taguig, National Capital Region, Philippines Luxasia Full time ₱1,800,000 - ₱2,500,000 per year

    LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA...

  • Brand Manager

    2 days ago

    Taguig, National Capital Region, Philippines Management and Executive Network, Inc. Full time ₱768,000 - ₱1,024,000 per year

    Job descriptionPrimary role is to develop and implement marketing strategies to build and maintain the brand image and equity, ensuring the brand message is consistent across all marketing channels, including social media, advertising, and product packaging.The major goal is to increase brand awareness, drive consumer engagement and loyalty, and ultimately...

  • Brand Manager

    6 days ago

    Taguig, National Capital Region, Philippines Emporia Group, Inc. Full time ₱480,000 per year

    ROLE OVERVIEW:The Brand Manager (Consumer Connection) will lead the growth, development, and operations of portfolio dedicated to Homemakers with Kids. This role drives strategies, tactics, and plans for all elements of the brands marketing mix, ensuring alignment across the category and strengthening the brands connection to this consumer segment.WORK...

  • Brand Manager

    6 days ago

    Taguig, National Capital Region, Philippines Unilever Full time ₱1,200,000 - ₱2,400,000 per year

    Role Title:Brand Manager - Premium DeodorantsLocation:BGC, Taguig (Philippines)Deodorants are one of the most exciting categories in Personal Care today – fast growing, innovative and dynamic We have some amazing brands, fantastic people to work with and a culture that encourages us to try new things. If you want to make a real impact in a fast-moving...

  • Brand Manager

    2 weeks ago

    Taguig, National Capital Region, Philippines J-K International Language Center Full time ₱65,000 - ₱70,000 per year

    BENEFITS:HMOPaid leave creditsTeam dinnerOut of the country incentivesemployee discount on productsWedding allowance and leavesBirthday allowancecar, meal, phone/load allowanceCompany Profile: An ice cream brand that is known for its affordable price and availability to retail stores nationwide. They are located to different countries in the Southeast...

  • Senior Brand Manager

    6 days ago

    Taguig, National Capital Region, Philippines Playmate Leisure Solutions Corp. Full time ₱2,000,000 - ₱2,500,000 per year

    Role Summary:The Senior Brand Manager will lead the brand strategy and execution for Playmate Leisure Solutions. This role is responsible for building brand awareness, maintaining brand consistency across all touchpoints, driving customer affinity, and contributing to business growth. You will oversee brand positioning, campaign planning, promotions,...

  • Branding Strategy Manager

    6 days ago

    Taguig, National Capital Region, Philippines IGO Digital High Technology, Inc. Full time ₱960,000 - ₱1,080,000 per year

    Job Description:Brand Strategy Development: Define mid-to-long-term brand positioning, market entry strategies, and annual brand roadmaps aligned with overall corporate strategy.Market Insights & Analysis: Integrate consumer research, competitive benchmarking, and industry trends into actionable brand opportunities.Integrated Communication Planning: Lead...