Area Marketing Officer

1 week ago

Cebu City, Central Visayas, Philippines CIS Bayad Center, Inc. Full time ₱900,000 - ₱1,200,000 per year

Leads and owns the product marketing process for South Luzon

Development of priority product marketing plans & budgets

Development of product communication plans for new products and services

Implementation, monitoring and evaluation

Managing the product marketing process enables the company to own specific product categories in consumers' minds thereby contributing to achievement of revenue & profit targetsDevelop Local Store Marketing Program Frameworks and build tools to support stores with market-specific initiatives  Promote and measure community events, promotional programs, and other face-to-face marketing strategies; Work closely with internal (ROD, BSD, & RMT) and external clients (suppliers, service providers) on the implementation of local store marketing initiativesWhile the Brand Marketing Officer manages the brand as a whole, the Marketing Officer conducts parallel strategies and activities related to promoting local awareness and trial Manage consistency of in-store materials and compliance of stores to marketing standardsConduct frequent marketing audits in coordination with Audit & Compliance TeamMarketing audit of stores, both branded and corporate service partners, ensures that the brand identity and communication is consistent in all touchpoints at all times Events managementFollow general direction from event/activity proponents; manage activities alongside other departmentsMarketing involvement in events and activities ensures alignment with the brand identity

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