Community Growth and Development Specialist

2 weeks ago

Pasig, National Capital Region, Philippines Rappler Full time ₱900,000 - ₱1,200,000 per year

The Community Growth & Development Specialist plays a crucial role in implementing audience growth and engagement strategies across various digital platforms. This role requires a blend of analytical skills, creative thinking, and a strong understanding of digital trends to support the Community Growth & Development Unit's objectives. The specialist will work closely with team members to optimize content distribution, enhance audience experience, and drive conversions.

Key Responsibilities:

Implementation of Audience Strategies

  • Execute audience development strategy, initiatives, and campaigns.
  • Assist in the implementation of audience segmentation and targeting strategies.
  • Manage and optimize content distribution across various platforms (website, app, email, social media).

Data Analysis and Reporting

  • Monitor and track key performance indicators (KPIs) related to audience growth, engagement, and conversion.
  • Generate regular reports on audience metrics and provide insights to the team.
  • Utilize web analytics tools (e.g., Google Analytics) to analyze audience behavior and identify trends.
  • Assist in A/B testing and other data-driven optimization efforts.

Platform Management and Optimization

  • Manage and maintain platform profiles and content on various digital channels.
  • Optimize content for different platforms and formats to maximize engagement, including search engines (SEO)
  • Stay up-to-date with platform updates and best practices.
  • Assist with platform-related troubleshooting.

Audience Experience Optimization

  • Contribute to efforts to enhance the overall audience experience across all platforms.
  • Monitor audience feedback and comments and provide recommendations for improvement.
  • Assist in the development of interactive content and engagement initiatives, in coordination with Community units like MovePH, Rappler+, Grants, and other units.

Audience Conversion

  • Support initiatives aimed at driving audience conversion (e.g., subscriptions, sign-ups).
  • Assist in the development and implementation of conversion funnels in coordination with Community units like MovePH, Rappler+, Grants, and other units.
  • Track and report on conversion rates and provide recommendations for optimization.

Collaboration and Support

  • Collaborate with team members in the development of audience-focused initiatives and reports.
  • Assist in the research and evaluation of new audience development tools and technologies.
  • Perform other duties as assigned.

Qualifications:

  • Ability to work independently and as part of a team.
  • Bachelor's degree in Communication Research, Communications, Digital Media, or a related field.
  • Minimum of 1-2 years of experience in audience development, digital marketing, or a related field.
  • Strong understanding of digital platforms, web analytics, audience engagement, and conversion.
  • Proficiency in using web analytics tools (e.g., Google Analytics).
  • Excellent analytical and problem-solving skills.
  • Strong communication and interpersonal skills.

Email your cover letter, résumé, and links to published works to

, cc:  using the subject "COMMUNITY GROWTH."

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