Marketing Executive Hybrid, Philippines

Job Summary:

We are looking for a Game Marketing Executive to support and execute marketing campaigns, influencer partnerships, and community engagement initiatives to drive awareness and player acquisition. This role requires a passionate gamer with strong digital marketing skills who can contribute to marketing strategies, collaborate with teams, and take ownership of key marketing activities.

The ideal candidate is a self-starter who takes initiative, is solution-oriented, and is accountable for delivering results.

Job Scope:

Marketing Campaign Execution

• Assist in planning and executing localized marketing campaigns to promote games.
• Implement user acquisition, engagement, and retention strategies across multiple channels.
• Support digital marketing initiatives, including social media, influencer marketing, paid ads, and content creation.
• Work with internal teams to ensure consistent messaging and branding across all marketing channels.

Community & Influencer Engagement

• Identify and engage with local gaming communities, content creators, and influencers.
• Support KOL (Key Opinion Leader) partnerships by coordinating content campaigns and collaborations.
• Actively monitor, engage, and grow social media platforms, responding to player inquiries and feedback.
• Propose creative engagement strategies to increase community interaction.

Event & Campaign Support

• Assist in organizing offline and online gaming events, including tournaments, launch events, and promotional activities.
• Work with partners to execute giveaways, special in-game events, and co-branded activations.
• Support media partnerships, sponsorships, and local gaming initiatives to boost brand presence.

Performance Monitoring & Optimization

• Track and analyze marketing campaign results, providing insights and recommendations for improvement.
• Use marketing analytics tools to measure engagement, conversion rates, and campaign effectiveness.
• Stay updated on industry trends, competitor strategies, and gaming market insights.

Cross-functional Collaboration

• Work closely with regional marketing, creative, and game publishing teams to align on marketing strategies.
• Collaborate with advertising agencies, PR firms, and external partners to execute marketing plans.
• Ensure that all marketing materials, campaigns, and initiatives adhere to brand guidelines.

Qualifications:

Must-Have:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 1-3 years of experience in marketing, preferably in the gaming or digital entertainment industry.
• Strong knowledge of local gaming culture, communities, and industry trends.
• Experience in social media management, digital marketing, or influencer partnerships.
• Proficiency in social media platforms, content marketing, and digital advertising tools.
• Excellent written and verbal communication skills in [local language] and English.
• Passion for gaming and esports.

Soft Skills & Mindset:

• Self-starter – Takes initiative and ownership of projects without needing constant supervision.
• Proactive & Initiative-Driven – Always looking for new opportunities and ways to enhance marketing efforts.
• Accountability – Responsible for assigned tasks and ensures quality execution.
• Solution-oriented – Able to identify challenges and propose effective solutions.
• Results-driven – Focused on achieving marketing goals and delivering measurable impact.
• Team Player – Works well with cross-functional teams and external partners.

Nice-to-Have:

• Experience in MMORPG or hardcore gaming communities.
• Familiarity with game publishing, esports marketing, or mobile game promotion.
• Basic skills in graphic design, video editing, or content creation.
• Knowledge of SEO, paid ads, and user acquisition strategies.

Why Join Us?

• Work on exciting game marketing campaigns and expand your expertise in the gaming industry.
• Gain hands-on experience in community building, influencer collaborations, and event marketing.
• Be part of a passionate and dynamic gaming team.
• Career growth opportunities in regional marketing and leadership roles.