Social Media Engagement Specialist

Job Title: Social Media Engagement Specialist / PR Specialist

Client Location: Remote (United States)

Duration: September end of year (option to extend based on performance)

About Us:

At PeopleAvenue, we believe in the power of great people to transform businesses. As a trusted offshoring partner, we help purpose-driven companies in Australia and the US scale smarter by connecting them with exceptional talent across marketing, recruitment, virtual assistance, and more.

We're a passionate team committed to creating meaningful opportunitiesfor our clients, our candidates, and our community. With a people-first mindset and a tailored approach, we don't just fill roleswe build long-term success stories.

About the Role:

We're looking for a hands-on Social Media Engagement Specialist to level up our outreach and community engagement. This role is all about sparking conversations, building relationships, and ensuring that travelers, hosts, and agency partners see our client as a trusted partner in healthcare housing.

We are looking for someone social media savvy, dedicated, and willing to execute consistently on day-to-day engagement tasks. This is a great opportunity for early-career professionals, who love social media and want to gain practical experience in outreach and community engagement.

Key Responsibilities:

• Post content in LinkedIn, Facebook, and Reddit groups (initial content provided)
• Follow traveling nurses and industry influencers to build awareness
• Monitor group activity and respond to comments, mentions, and direct messages quickly
• Drive daily outreach and engagement with healthcare travelers, hosts, and staffing agency leaders
• Build connections and participate in professional group activity on LinkedIn
• Support content distribution across channels to maximize reach and impact
• Provide weekly engagement reports, highlighting notable conversations and insights
• Collaborate closely with the operations team to align social efforts with business priorities
• Manage social media post engagement: replying to comments and posting engaging content in target accounts

Proposed KPIs:

• Number of qualified conversations started per week (by traveler / host / agency)
• Connection acceptance and reply-to rates on social outreach
• Growth in engagement: followers, group participation, and influencer interactions
• Meetings or introductions sourced for operations teams
• Monthly reporting with insights and recommendations

What Were Looking For:

• 12 years of social media engagement experience; early-career candidates welcome
• Strong social media skills and familiarity with outreach or online community activities
• Excellent written communication; able to personalize outreach while staying on-brand
• Experience managing social inboxes (LinkedIn, Facebook, Instagram, or similar)
• Proven experience in social media, PR, or influencer outreach
• Must be familiar with TikTok and TikTok outreach strategies
• Experience with LinkedIn outreach and engagement
• Highly organized, proactive, and able to balance daily execution with strategic growth
• Self-starter capable of creating and executing their own engagement strategy

Skills & Attributes We Value:

• Passionate about social media and digital engagement
• Detail-oriented and organized, with strong time management skills
• Comfortable with steady, consistent engagement work (posting, monitoring, commenting)
• Collaborative team player who can also work independently
• Fast learner who thrives in dynamic, high-engagement environments
• Analytical mindset to track engagement and identify opportunities
• Creative thinker able to contribute ideas to enhance community interactions

Reporting Line:

• Reporting directly to the Director of Marketing

Job Type: Full-time

Application Question(s):

• Do you have at least 1–2 years of experience in social media engagement, PR, influencer outreach, or community management?
• Have you managed LinkedIn outreach and engagement before (connections, group activity, posting, messaging)?
• Are you familiar with TikTok outreach strategies and have you used TikTok for engagement or influencer outreach?
• Have you managed social media inboxes (LinkedIn, Facebook, Instagram, etc.) and responded promptly to comments, mentions, or direct messages?

Work Location: Remote