Regional Marketing Lead

2 weeks ago

Manila, National Capital Region, Philippines Kinguin Full time ₱1,200,000 - ₱2,400,000 per year

Kinguin, founded in 2013, has quickly grown to become a major player in the digital entertainment marketplace with
20 million users worldwide.
We offer a wide range of digital products, including video games and computer software, and have been a pioneer in supporting the esports industry through sponsorships of tournaments, events, and organisations. At Kinguin, we are committed to
innovation and pushing the boundaries of what's possible in gaming.
Our team is made up of people from diverse backgrounds and skill sets, all united by their love of gaming and desire to create the best possible platform for our customers.

If you value having
Passion, Care & Impact
in your daily work, you will fit great in our team You can read more about our values and work here.

Let's shape the future together and make gaming accessible and inclusive for everyone
What daily challenges are waiting for you?

  • Pioneer and establish the marketing function for the Philippines market.
  • Serve as the primary liaison between the local expansion team and global marketing operations.
  • Develop and implement localized marketing strategies tailored to the Philippine gaming audience.
  • Manage end-to-end campaign planning, execution, and optimization.
  • Ensure brand consistency across all relevant digital, social, and community channels.
  • Apply a strong understanding of Filipino consumer behavior within the gaming industry.
  • Leverage knowledge of in-game currency, items, and virtual economy mechanics to inform marketing decisions.

What you need to be successful in this role?

  • Minimum of 3–5 years of experience in digital marketing, brand management, or social media marketing (experience in in-game campaigns or e-commerce is a plus).
  • Bachelor's degree in Marketing, Communications, Business Administration, or a related discipline. Experience may substitute for education where applicable.
  • Proven experience in planning and executing digital campaigns across platforms such as Meta (Facebook/Instagram) and TikTok, with at least a basic understanding of Google Ads considered an advantage.
  • Analytical Mindset: you can interpret campaign data and draw actionable insights to improve ROI.
  • Project Management experience: you have the ability to coordinate multiple campaigns and deadlines simultaneously.
  • Basic understanding of SEO, influencer marketing, and affiliate programs.
  • Experience working with cross-functional or international teams is a plus.

What we offer?

  • Remote work within flexible hours.
  • All the tools and equipment necessary to perform your duties.
  • Monthly bonus opportunities tied to marketplace results.
  • Mental health support platform (Nilo).
  • Free English lessons via online platform.
  • 50% discount codes for games every two months.
  • Seniority program (yearly discount code, up to 10 additional paid days off, bonus for 2, 5, 10, 15, and 20 years anniversary).

Recruitment process

  • People interview minutes)
  • Interview with the Hiring Manager minutes)
  • Final interview with CEO and CMO minutes)
  • Feedback + decision

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