Social Media Manager

Job Title: Social Media Manager

Department: Marketing

Reports To: Marketing Manager / Brand Director

Brands Handled: i2i New York, Against The Grain, Rootrice

Location: Office-Based or Hybrid

Employment Type: Full-Time

Work Schedule: Monday to Friday, 8:00 AM – 5:00 PM

Job Overview:

We are looking for a creative, strategic, and data-driven Social Media Manager to lead and oversee all social media initiatives across three brands: i2i New York (Eyewear), Against The Grain (Shirataki Rice), and Rootrice (Konjac Rice). This role is responsible for building brand awareness, audience growth, community management, content strategy execution, and analytics reporting across platforms including Facebook, Instagram, TikTok, and YouTube.

The Social Media Manager plays a vital role in developing content calendars, managing campaigns, tracking performance, and ensuring that all social media communications are on-brand, timely, and aligned with marketing objectives.

Key Responsibilities & Task Descriptions:

1. Strategy & Planning

2. Develop platform-specific social media strategies tailored to each brand.

3. Plan monthly content calendars aligned with brand goals, promotions, and key campaigns.

4. Coordinate with marketing, design, and product teams for integrated planning.

5. Set quarterly growth goals (followers, engagement, reach) and campaign KPIs.

6. Content Oversight & Scheduling

7. Supervise content creation with the creative team (photos, videos, graphics).

8. Review and approve captions, hashtags, and layout formats.

9. Schedule and publish posts using Meta Business Suite, TikTok Scheduler, etc.

10. Ensure consistent posting rhythm and brand voice across all platforms.

11. Community Management & Customer Engagement

12. Oversee timely responses to comments, messages, and DMs.

13. Manage escalation protocols for complaints or sensitive issues.

14. Monitor sentiment and maintain a positive, engaging brand presence.

15. Support retention strategies through interaction with loyal followers and community members.

16. Campaign & Influencer Management

17. Lead the execution of social media campaigns, contests, collaborations, and influencer marketing.

18. Oversee influencer selection, briefing, approvals, and output quality control.

19. Track influencer deliverables and performance, ensuring alignment with objectives.

20. Maintain and update a database of influencers and affiliates.

21. Trend Analysis & Creative Direction

22. Stay up to date with social media trends, platform changes, and industry shifts.

23. Propose fresh content ideas, formats, and viral challenges suited for each brand.

24. Provide creative direction and feedback for reels, shorts, and carousel posts.

25. Lead brainstorms for campaign pegs, theme directions, and story takeovers.

26. Performance Tracking & Reporting

27. Monitor and analyze performance metrics (reach, engagement, follower growth, conversions).

28. Prepare weekly and monthly reports with key insights and recommendations.

29. Flag low-performing content and propose improvements.

30. Optimize posting time, format, and strategies based on analytics.

31. Team Supervision & Support

32. Supervise assistant moderators and content coordinators, ensuring task alignment and quality output.

33. Review post schedules, comments handled, and influencer logs prepared by support staff.

34. Conduct weekly alignment meetings and reporting sessions with team members.

35. Support Marketing Manager with campaign updates and strategic input.

Tools You'll Use:

• Meta Business Suite

• TikTok Dashboard & Creator Tools

• Canva, CapCut, Adobe Creative Suite

• Google Workspace (Docs, Sheets, Slides)

• Trello / Asana / Notion for workflow management

• Shopee & Lazada Seller Center (for basic monitoring and integrations)

Estimated Weekly Time Breakdown

Task Area

Estimated Time/Week

Key Focus

Strategy, Planning & Content Oversight

10 hrs

Calendars, reviews, alignment

Posting & Scheduling

5 hrs

Approvals, tagging, publishing

Community & Influencer Supervision

6 hrs

Engagement, moderation, output review

Campaign Execution

6 hrs

Campaign rollouts, cross-brand support

Trend Research & Creative Direction

3 hrs

Pegs, trend decks, platform monitoring

Reports & Analytics

4 hrs

KPI tracking, report writing

Team Support & Meetings

4 hrs

Coordination, alignment, check-ins

Total Estimated Weekly Hours

38 hrs/week

Qualifications:

Education

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.

Experience

• 3+ years in social media management, content planning, or digital marketing.

• Proven track record of managing multi-brand accounts across platforms.

• Experience leading or working with influencers, campaign management, and analytics.

Skills & Competencies

• Strategic thinker with strong execution and project management skills.

• Excellent copywriting, community interaction, and visual content direction.

• Highly organized and deadline-driven.

• Strong understanding of social media KPIs and analytics tools.

• Collaborative team player with leadership ability.

Nice to Have:

• Background in lifestyle, fashion, or wellness industries.

• Advanced Canva or Adobe Creative Suite skills.

• Familiarity with Shopee/Lazada backend and social selling integrations.

• Experience training and supervising junior social media team members.

Why This Role is Essential:

• Aligns brand identity across fast-changing social media platforms.

• Drives consistent growth and engagement with target audiences.

• Converts online presence into community-building and sales results.

• Serves as the strategic bridge between content, customer interaction, and marketing goals.

Job Type: Full-time

Pay: Php18, Php25,000.00 per month

Benefits:

• Flexible schedule
• Work from home

Work Location: In person