
Digital Marketing Specialist
3 days ago
In this role, you'll be the strategic force behind our digital marketing efforts—crafting data-driven campaigns that boost engagement, drive leads, and fuel business growth. As a Digital Marketing Specialist, you'll collaborate across teams to align initiatives with company goals and ensure consistent, compelling brand messaging across all digital channels.
What you will do as Digital Marketing Specialist
Develop & Manage Campaigns
- Plan, execute, and optimize digital marketing campaigns across platforms like Google Ads, social media, email, and display advertising
- Define clear objectives, KPIs, and audience targeting for each campaign
- Work closely with cross-functional teams to ensure alignment with business goals
- Conduct keyword research and technical SEO audits to improve search rankings and user experience
- Implement on-page and off-page SEO strategies, track organic performance, and recommend improvements
- Create and manage PPC campaigns, perform A/B tests, and optimize bids and budgets to maximize ROI
- Analyze campaign data and generate actionable reports
- Develop social media strategies to grow audience engagement and brand awareness
- Collaborate with content creators to produce high-quality digital assets aligned with brand messaging
- Plan and execute email campaigns with segmentation, automation, and performance tracking
- Nurture leads and customer journeys through CRM tools and workflows
- Monitor website and campaign metrics using Google Analytics and other tools
- Deliver insights and recommendations to continuously improve marketing efforts
- 2–5 years' experience in digital marketing, preferably in B2B or B2C environments
- Strong proficiency with Google Ads, SEO tools (SEMrush, Ahrefs), and email marketing platforms (Mailchimp, HubSpot)
- Creative thinker with excellent copywriting and campaign optimization skills
- Detail-oriented with strong project management and communication abilities
- Analytical mindset with the ability to translate data into strategic decisions
- Willingness to work collaboratively in a fast-paced environment
We also offer:
- Competitive salary – Get paid for doing what you love
- Medical and dental insurance (with free dependent coverage).
- Group life insurance for peace of mind.
- Paid time off (PTO) – Because work-life balance matters.
- Outstanding career growth opportunities – Learn, advance, and develop your career.
- A fun, innovative, and energetic team culture – Be part of a company that values its employees
- Skills and leadership development to help you reach your full potential.
- Free meal for onsite employees
- Customer First – We are obsessed with delivering an exceptional customer experience.
- Personal Accountability – We do the right thing and own our actions.
- Humble Courage – We embrace feedback, seek growth, and push ourselves to improve.
- Hungry – We bring passion, energy, and drive to everything we do.
- Happy & Healthy – We believe in balance, well-being, and a positive workplace.
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