Social Media Campaign Officer
6 hours ago
Key Responsibilities:
Ad Campaign Management
Schedule, publish, and monitor advertisements across all company social media platforms (Facebook, Instagram, TikTok, etc.).
- Ensure all campaigns comply with brand guidelines and marketing strategies.
Performance Analysis & Reporting
Track key performance metrics (impressions, clicks, conversions, ROI, engagement).
- Prepare weekly/monthly performance reports for management.
- Identify trends and provide insights for campaign optimization.
Campaign Optimization
Recommend adjustments to ad targeting, scheduling, and budget allocation based on performance data.
- Work with marketing team to test different ad formats and platforms to improve results.
Collaboration & Coordination
Coordinate with content creators or designers to ensure ad creatives are ready and correctly formatted for campaigns.
- Liaise with the sales or e-commerce team to align campaigns with promotions, product launches, and seasonal events.
Compliance & Quality Assurance
Ensure all published ads comply with platform policies, company standards, and local regulations.
- Monitor campaigns for errors or issues and troubleshoot promptly.
Market & Competitor Monitoring
Keep track of competitors' campaigns and industry trends to recommend best practices for the company.
- A Bachelor's degree in Marketing, Communications, Business, or a related field is required.
5+ years of experience in digital marketing, ideally within the retail industry.
Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Adobe Analytics, and internal dashboards).
- Expertise in various ad platforms (Google Ads, Facebook Ads Manager, etc.).
- Understanding of e-commerce business models and retail KPIs.
- Proficiency in Excel/Google Sheets for data manipulation and reporting.
- Excellent communication and presentation skills.
- Strong project management and organizational skills.
- Results-oriented with a proven track record of driving ROI.
- Ability to work in a fast-paced, data-driven environment.
- Flexible Work Schedule—Open and adaptable work hours to support work-life balance
- Paid COVID-19 Quarantine Leave—Annual entitlement for health-related quarantine with pay
- Complimentary Eye Check-Up—Free annual vision screening
- Sick and Vacation Leave—Convertible to cash if unused by year-end
- Health Insurance Coverage—Comprehensive medical benefits
- Life Insurance—Financial protection for you and your beneficiaries
- Annual Merit Increase—Performance-based salary adjustment
- Emergency Loan Access—Quick financial assistance in urgent situations
- Product Discounts—Special pricing on company products, extended to immediate family members
- Government-Mandated Benefits—Full compliance with all statutory benefits (e.g., SSS, PhilHealth, Pag-IBIG)
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