Social Media Manager
2 hours ago
The Social Media Manager is responsible for creating, managing, and optimizing content across the company's social media platforms. This role helps grow brand awareness, increase engagement, and support marketing campaigns through strategic planning, content creation, and analytics.
Key Responsibilities
- Develop and execute social media strategies aligned with brand goals.
- Create engaging content (graphics, captions, videos, stories, reels) for major platforms.
- Manage posting schedules and maintain consistent brand presence.
- Respond to comments, messages, and community interactions.
- Monitor trends, hashtags, and industry conversations.
- Track performance metrics and prepare weekly/monthly reports.
- Collaborate with marketing, design, and sales teams for campaigns.
- Manage paid social ads (optional depending on company needs).
- Maintain brand consistency across all digital channels.
Qualifications (Preferred, Not Required)
- Background in Marketing, Communications, Multimedia, or related field.
- Experience with content creation tools (Canva, Adobe Suite, CapCut).
- Knowledge of platform analytics (Meta, TikTok, LinkedIn).
- Strong copywriting and visual storytelling skills.
- Familiarity with social media scheduling tools (Hootsuite, Buffer, Later).
Key Skills
- Creative content development
- Social media analytics
- Trend awareness
- Community management
- Copywriting & visual communication
- Basic photo/video editing
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