Digital and Social Media Specialist

Job Summary

The Digital and Social Media Specialist is responsible for implementing, managing, and monitoring the company's social media strategy across platforms to increase brand awareness, improve marketing efforts, and drive engagement and conversions. This role requires technical expertise in analytics, paid media, and platform tools.

As a Digital and Social Media Specialist, you will manage daily publishing, monitor social engagement, analyze performance metrics, and execute paid advertising strategies across platforms like Facebook, Instagram, Tiktok, LinkedIn, X (Twitter), and YouTube, among others.

You will collaborate closely with the marketing, creative, and digital teams to align messaging and ensure that all content supports the brand's goal and campaign objectives.

Key Responsibilities

• Stay updated on social media trends, platform updates, algorithm changes, and audience behavior.
• Monitor social media accounts for brand comments, messages, mentions and tags
• Track and measure the performance of the brand's assets on digital and social media using Meta Business Suite, Google Analytics, TikTok Analytics, LinkedIn Insights, and others
• Analyze data to identify trends, insights, and optimization opportunities
• Provide actionable recommendations based on analytics to improve future content and strategy
• Assist in planning, executing, and optimizing paid campaigns on Facebook Ads Manager, TikTok Ads, Google Ads, and LinkedIn Ads, among others
• Work with media planners or digital agencies (if applicable) to align paid social with broader media plans
• Track and measure performance of the ad campaigns with weekly, monthly, and campaign-based performance reports
• Analyze data to identify trends, insights, and optimization opportunities
• Provide actionable recommendations based on analytics to improve future advertising strategy

Job Qualifications

• Bachelor's Degree in Communications, Marketing, Multimedia Arts, Digital Media or any related field
• At least 2-3 years of hands-on experience managing social media accounts for brands or organizations
• Must be proficient in using social media management platforms (Hootsuite, Sprout Social, etc.) including in-platform managament tools (Meta Business Suitr, TikTok Business Suite, etc.)
• Must have knowledge in the digital and social media ad campaigns setup including audience targeting, pixel setup, UTM parameters, and campaign structuring
• Familiarity with SEO principles and how social media ad campaigns setup including audience targeting, pixel setup, UTM parameters, and campaign structuring
• Familiarity with SEO principles and how social media affects search ranking
• Preferred: Knowledge in email marketing and integrating CRM tools (Hubspot, Mailchimp) with social media strategies
• High level proficiency in using Microsoft Office Suite with focus on Word, Powerpoint, Excel, Outlook & Publisher
• Highly organized, detail-oriented, and capable of managing multiple tasks in a fast-paced environment
• Demonstrated ability to work independently, as well as part of a collaborative team
• Ability to work under pressure, meet deadlines, and handle sensitive and confidential information with discretion
• Willing to report onsite from Monday to Friday

Job Type: Full-time

Benefits:

• Company events
• Health insurance
• Life insurance
• On-site parking
• Promotion to permanent employee

Ability to commute/relocate:

• Cainta A: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• What's your expected minimum monthly basic salary?
• We must fill this position urgently. Can you start immediately?

Education:

• Bachelor's (Required)

Experience:

• Social Media Management: 3 years (Required)

Work Location: In person