E-Commerce Media Lead, ASEA

5 days ago

Taguig, National Capital Region, Philippines Opella Full time

  • Position: E-Commerce Media Lead, ASEA

  • Department: E-Commerce

  • Reports to: ASEA E-Commerce Head

  • Location: Philippines / Taguig City

  • Alternative Location: Indonesia / Jakarta

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.​

Our mission: to bring health in people's hands by making self-care as simple as it should be for over half a billion consumers worldwide.​

At the core of this mission is our 100+ loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and four specialized science and innovation development centers. ​

Headquartered in France, Opella is the proud maker of many of the world's most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.​ B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet.​

Find out more about our mission to bring health in your hands at

Role Summary

The E-Commerce Media Lead drives ANP efficiency, traffic growth, and conversion across B2C marketplaces and B2B models. This role leads ASEA zone onsite and offsite media strategy, strengthens retailer partnerships, and elevates performance marketing excellence to accelerate online sales in key Southeast Asia markets (Focusing Vietnam, Indonesia and The Philippines).

 

Key Responsibilities

  • Lead and optimize ANP and media investments to maximize ROI across platforms.

  • Drive onsite and offsite media strategy and execution, including package, search, display, CPAS, Google Shopping, Live-Ad, Livestreaming and Affiliates, and other retailer media marketing solutions.

  • Partner with E-Commerce Country Leads and brand teams to execute promotions, campaigns, and store-level visibility plans

  • Partner with E-Commerce Content Leads to ensure content accuracy and syndication across all stores, SKUs, bundles, and thematic campaigns.

  • Analyze media efficiency, shopper traffic, conversion rates, pricing, and competitor activity to identify growth opportunities.

  • Develop dashboards and insights to improve ROI and guide future media allocation.

 

Requirements

  • 5+ years in eCommerce media, marketplace marketing, or performance marketing.

  • Strong understanding of Lazada, Shopee, TikTok Shop, and retailer media solutions.

  • Proven ability to manage ANP, optimize media spend, and drive traffic & conversion.

  • Analytical, data-driven, and comfortable working in a multi-country matrix environment.

  • FMCG or consumer goods experience preferred.

 

Core Competencies

Media Optimization, Strategic Planning, Budget Management, Analytics & Insights and Cross-Functional Collaboration

Why us? 

At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day. 

We Are Challengers. 

We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things: 

All In Together: We keep each other honest and have each other's backs. 

Courageous: We break boundaries and take thoughtful risks with creativity. 

Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity. 

Radically Simple: We strive to make things simple for us and simple for consumers, as it should be. 

Join us on our mission. Health. In your hands. 

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