Digital Marketing Specialist

2 days ago

Remote, Philippines Remote Staff Full time $40,000 - $60,000 per year
Job Title: Digital Marketing Specialist

Why choose Remote Staff?

  • 100% Work from Home. No office-based setups. Manage your time efficiently and enjoy work-life balance
  • 17 years in the remote work industry. We've helped more than 8K Filipinos establish virtual careers with international clients since 2007
  • Competitive and negotiable compensation (depending on skill level & experience)
Role Overview

Key Responsibilities

  • Develop and execute paid ad campaigns across TikTok and Meta platforms, including budget allocation and performance optimization.
  • Analyze ad performance using tools like AppsFlyer, TikTok Ad Manager, and Meta Ad Manager, and make data-driven recommendations for improvements.
  • Research competitors and industry trends using tools such as the Facebook Ad Library and TikTok Ad Library to inform ad strategies and creative ideas.
  • Collaborate closely with the multimedia team (video editors, content creators) to develop ad creatives (mainly video) that align with the brand's tone and messaging.
  • Provide clear, actionable reports and recommendations to stakeholders, including insights on campaign performance, audience behavior, and ROI.
  • Support organic marketing initiatives on TikTok and ideate new creative directions to engage target audiences.
  • Work within a two-week sprint cycle to ensure timely delivery of new ad creatives and campaign adjustments.
Ideal Candidate
  • Has proven experience managing TikTok and Meta ad campaigns, preferably for an app or digital product.
  • Familiar with mobile measurement partners (like AppsFlyer) and understands how to leverage analytics for campaign optimization.
  • Experienced in collaborating with creative teams to develop effective video ad content.
  • Possesses a keen understanding of social media trends, particularly TikTok.
  • Knowledge or an understanding of finance-related topics is a plus (not required).
  • Has worked in a digital marketing agency or similar environment, demonstrating initiative and ownership of digital media strategy.
  • Creative and proactive thinker, capable of ideating campaign directions and working independently while collaborating effectively with a wider team.
Qualifications
  • Minimum 3 Years of experience in digital marketing, particularly in social media advertising.
  • Strong portfolio demonstrating successful digital campaigns, preferably with examples of performance improvements (e.g., increased app downloads, engagement rates).
  • Familiarity with video ad formats and a working knowledge of TikTok and Meta best practices.
  • Excellent communication skills, both written and verbal.
  • Ability to work independently and as part of a collaborative, remote team.
Submitting a portfolio is required for this role.
  • Examples of campaigns you have managed, highlighting your role and specific contributions.
  • Any ad creatives you helped ideate or produce.
  • Performance data from campaigns you ran (if available).

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