Digital Marketing Specialist

2 days ago

Remote, Philippines Remote Staff Full time $40,000 - $60,000 per year
Job Description Responsibilities Digital Campaign Management
  • Google Ads (Search, Shopping, Display, YouTube): Plan, execute, and optimise paid campaigns, including keyword research, ad creation, A/B testing, and ROI tracking.
  • Facebook & Instagram Ads: Develop engaging organic and paid content to increase brand awareness and conversions across social platforms.
Email Marketing
  • Manage and grow the company's email marketing strategy using Klaviyo, Shopify Email, or equivalent.
  • Design automated flows (e.g., welcome series, abandoned cart, re-engagement) and targeted promotional campaigns.
  • Perform audience segmentation and analyze KPIs to drive continual improvement.
Content Creation & Branding
  • Create eye-catching promotional images and short-form videos tailored for social media, email, and website use.
  • Maintain consistent brand aesthetics and messaging across platforms.
Performance Reporting & Optimization
  • Monitor and report on campaign performance, website analytics, and audience behavior.
  • Provide actionable insights and recommendations to enhance strategy and execution.
Cross-functional Collaboration
  • Work closely with customer service and operations teams to ensure unified branding and customer experience.
  • Support administrative and ad-hoc marketing activities as needed.
Trend Monitoring
  • Stay up-to-date with industry trends, new tools, and best practices in digital marketing, e-commerce, and beauty.

Qualifications
  • 2 years of experience in digital marketing, specifically managing Google Ads and Meta (Facebook/Instagram) campaigns.
  • Strong experience with Klaviyo or similar email marketing tools, especially automations and segmentation.
  • Proficiency with Shopify or other e-commerce platforms.
  • Graphic design and video editing proficiency using tools like Canva, Adobe Spark, or similar.
  • Excellent analytical skills, with the ability to interpret data and adjust strategies accordingly.
  • Strong written and verbal communication skills.
  • A self-starter attitude with excellent time management and ability to work independently.
  • Genuine interest in the hair and beauty industry is a big plus.

Nice To Have
  • Knowledge of SEO best practices.
  • Experience with additional marketing platforms (e.g., TikTok, Pinterest, YouTube Shorts).
  • Familiarity with influencer marketing or affiliate partnerships.
  • Note: Please prepare your Government IDs (TIN, SSS, Philhealth, Pag-ibig) as part of the application and placement process. In the event of placement to a contract with a client, you will be required to submit a copy of your BIR 2303 (Certificate of Registration) as part of compliance with government regulations.

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