Public Relations Assistant

1 week ago

Biñan, Calabarzon, Philippines Gardenia Bakeries Phils., Inc. Full time ₱250,000 - ₱500,000 per year

The Public Relations Assistant is responsible for organizing and implementing PR and media-related activities while maintaining a harmonious relationship with the media, online influencers and other stakeholders.

Primary duties and responsibilities:

  1. Assists in the planning, organizing, implementing and monitoring of publicity and public relations efforts and activities.

  2. Responsible for writing and editing articles for print, broadcast and online media.

  3. Coordinates with concerned parties including agencies, media companies and partner organizations in preparing PR program requirements prior publication/implementation.

  4. Helps provide in-depth information to partner agencies, media or customers about products and services that can help gain understanding of the brand, the products and the company.

  5. Builds and sustains relationship with print, broadcast, online media, social media influencers and other categories of content creators.

  6. Monitors media releases and published articles that may have an impact on the business of Gardenia Philippines and its related companies.

  7. Facilitates internal communication efforts including but not limited to circulation of corporate announcements and newsletters.

  8. Participates and assists in the conduct of corporate programs and/or brand events.

  9. Assists in media and/or brand or corporate interviews where the President is involved.

  10. Assists in the preparation of reports, speeches and other materials needed by the President.

  11. Prepares regular reports and submits to line manager based on agreed deadlines (such as but not limited to: project list report, marketing/ PR plan, budget appropriation and management review).

  12. Performs any other tasks and duties which may be assigned from time to time upon proper orientation and/or training.

QUALIFICATIONS:

  • College graduate of any four (4) year communication, journalism or marketing course, with good interpersonal, communication and organizational skills
  • Proficient in MS Office applications, Canva or Adobe Photoshop
  • At least 1 year of experience in news and/or creative writing, press release writing, copywriting and editing
  • With experience in digital and influencer marketing
  • Up-to-date in media and public relations trends
  • Knowledgeable in ISO, GMP, HACCP, Halal, and 5S
  • News, feature, creative and speech writing
  • Copywriting, editing and proofreading
  • Oral presentation and communication skills
  • Research and data gathering
  • Event management

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