Digital Marketing Specialist

About Brainbox

Brainbox is different from every other BPO.  It's not just the amazing culture, strong brand, loyal customers, and talented staff - it is deeper than that.  The Brainbox core value of 'Always Be Kind' is embedded in every policy, decision, and every day.  We develop our people, and the Philippines management team is all Filipinos.  Everything we do aims to provide people with a work culture that helps them improve every single day. From unlimited training to HMO benefits from day 1, we want our people to love what they do and become the best versions of themselves.

We are looking for a Digital Marketing Specialist for full marketing agency client based in Australia. This role will be responsible for planning, executing, optimising, and reporting on digital marketing campaigns with a strong focus on Google Ads paid search, Paid social (Meta as a minimum), SEO and organic social content.

Qualifications and Attributes

• At least 2 years in a digital marketing role handling live paid campaigns
• Solid hands-on experience with Google Ads and Meta Ads, including optimisation and reporting
• Previous experience in Australian client is preferred
• Very good written and spoken English; able to explain performance and issues clearly to Australian stakeholders.

Key duties

• Build and manage Google Ads campaigns, especially paid search (search, basic Performance Max, remarketing).
• Set up and manage Meta Ads campaigns (Facebook and Instagram) including audiences, creatives, and budgets.
• Support SEO and organic social activity, including keyword application, basic on page optimisation, and posting content drafted by the client or creative team.
• Monitor campaigns daily or at agreed intervals, adjusting bids, budgets, keywords, and ads.
• Identify issues such as low CTR, low conversion rate, or poor quality score and act on them.
• Proactively suggest tests or changes to improve performance, not just "wait for instructions".
• Set up and maintain conversion tracking using GA4, Google Tag Manager, Google Ads, and basic events.
• Use Google Analytics, Google Search Console, and Looker Studio or similar to build and update reports.
• Translate data into clear, actionable insights for the Perth team, including short written commentary.
• Ensure campaigns align with each client's brand positioning and messaging.
• Check all ads and landing pages for correctness before go live.
• Maintain clean, well organised account structures for easier management and auditing.
• Work closely with the onshore team, taking briefs, asking clarifying questions, and giving status updates.
• Manage workload across multiple client accounts and deadlines.
• Participate in check in calls, provide progress updates, and flag issues early.

Systems/Tools expected to be utilised in this role:

Paid media and analytics

• Google Ads
• Meta Ads Manager
• GA4
• Google Tag Manager
• Google Search Console
• Google Looker Studio (Data Studio)
• Basic understanding of SEMrush or similar SEO suite

Content and web

• WordPress or similar CMS
• Basic HTML familiarity is a plus

Marketing support tools

• Canva
• Hootsuite or similar social scheduling tool
• Zapier experience is a plus
• Adobe Photoshop experience is a plus

Perks

• Attractive and competitive salary
• Tenure-based and Performance-based incentives
• Paid time off
• Day shift
• Unlimited cash incentives for hired referrals
• Engagement and Recognition programs
• HMO on day 1
• Work-life balance with a 37.5h week and free weekends
• International career growth and clients
• Opportunities to travel abroad
• Modern air-conditioned offices, located along MacArthur Highway (easy public transportation access), near residences, malls, and restaurants
• Fun and inclusive working environment and great working culture
• Dedicated local support with local Management, HR, onboarding, payroll, and ICT
• Access to unlimited training and micro-competencies to advance your skills

This role is subject to a number of skills and possible online practical tests.

This position is an onsite role at our Pampanga office. Candidate must be willing to work on-site.