Head

3 days ago

Makati City, National Capital Region, Philippines Personal Full time ₱6,000,000 - ₱8,000,000 per year

Job Description:

  • As an Endorser & KOL Management Head, you will be responsible for BDO's engagement with Celebrity Brand Ambassadors and Key Opinion Leaders (KOLs), also known as Influencers, to aid in continuous brand-building, enhancement of brand love, brand protection, and promotion of BDO's products and services. 

Job Responsibilities:

  • Plans, develops, and implements the overall KOL content strategy and plan to support the institutional / thematic messaging and tactical communication requirements for products and services

  • Measures the effectiveness of the campaigns and content deliverables, and reports these with insights for continuous improvement

  • Builds and maintains strong relationships with Celebrity Brand Ambassadors, together with their relevant partners (e.g. agencies, talent managers)

  • Works with the Celebrity Brand Ambassadors and KOLs to maximize contract values

  • Ensures content and production compliance to risk and regulatory requirements (e.g. BSP, DTI, IC, ASC, BDO Brand Guidelines, etc.)

Your Qualifications and Your Experiences should be

  • Holder of a Bachelor's Degree in Communications, Marketing, or other Business-related courses

  • With 15 years' experience in Marketing, Brand Management, Corporate Communications, Digital Marketing, and/or other related experience, preferably in the Financial Services Industry

  • Experience working on KOL/CRM tools an advantage

You must be willing to be assigned in Makati.

BDO Unibank, Inc. provides equal opportunity to all qualified candidates. Hiring decisions are based on job requirements and candidate qualifications and shall not be influenced by any consideration of race, color, religion, sex (including sexual orientation and gender identity), national or ethnic origin, or disability Requisition ID: 22192

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