Assistant Brand Manager

5 days ago

Ermita, Philippines Pure Living Wellness International Inc Full time ₱600,000 - ₱720,000 per year

An Assistant Brand Manager supports brand strategy development, manages marketing campaigns, and analyzes brand performance. They work under the guidance of a Senior Marketing Manager, ensuring brand consistency across all channels and collaborating with other departments.

Job Responsibilities:

Product Launch Coordination

  • Propose product names and oversee internal approval processes.
  • Coordinate the creation and approval of product literature with PR.
  • Submit final approved materials.

SKU Management

  • Collate and input key features, specs, and product IDs from product decks into the SKU list.

Marketing Materials Development

  • Upload approved assets to Drive.
  • Notify stakeholders (including e-comm team) via Viber and email.

Positioning & Competitive Analysis

  • Conduct competitive research based on price and features.
  • Create product positioning one-pagers covering (Key Features, Pricing, Product Truth, Consumer Insight, Big Idea, Product Positioning, Competitive Analysis)

Sales Tracking & Monitoring

  • Weekly monitoring of sales and inventory across new/upcoming products.
  • Update sales sheets and monitor boosted ads and collaterals.

Product Lifecycle Monitoring

  • Weekly check and update on Product pricing, ETA, availability, Product launch checklist.
  • Track and report all updates to relevant departments via email.

Reporting & Coordination

  • Weekly reports and updates to the Senior Marketing Manager and COO.
  • Monthly meetings with Sales, Trade, Digital, Graphics, and Brand teams.
  • Present updates and reports to Senior Marketing Manager and COO on a basis mutually agreed.

Promo & Campaign Management

  • Coordinate monthly promos
  • Report promo progress and timeline adherence.

Special Projects & Magalogue Management

  • Develop project briefs and delegate tasks within the team.
  • Lead the end-to-end production of the Magalogue, including (Content updates, pricing changes, layout approvals, Coordination with Trade and Purchasing for budget and print execution, Distribution and receipt tracking, Timeline monitoring and reporting)

Cherry Shop Decor Management

  • Oversee yearly store decor schedule and execution.
  • Coordinate approvals for visual merchandising materials (artworks, videos, PR articles, etc.)

Job Type: Full-time

Pay: Php50, Php60,000.00 per month

Benefits:

  • Additional leave
  • Company Christmas gift
  • Company events
  • Health insurance
  • Life insurance
  • Promotion to permanent employee

Work Location: In person

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